AdTechRadar is an independent news site covering the fast-moving advertising technology ecosystem.
From data privacy and identity to campaign transparency and measurement, the digital advertising industry is undergoing structural change. Advertisers, agencies, publishers, and ad tech platforms are adapting to shifting regulations, evolving consumer expectations, and new technical standards.
To meet these demands, ad tech vendors are maturing—adding more sophisticated capabilities, launching new products and services, and investing heavily in areas like AI, measurement, retail/commerce media, connected TV, and performance.
At AdTechRadar, we cover how advertising technology companies and platforms are responding to these changes—and what it means for the broader market.
What AdTechRadar Covers
AdTechRadar focuses on the systems and market dynamics that power advertising technology and digital advertising, including privacy and regulation, identity and addressability, measurement and attribution, programmatic media, connected TV, retail and commerce media, and AI in advertising technology.
AdTechRadar is owned and operated by Chris Harihar, a communications and strategy professional with more than 15 years of experience working across advertising technology, media, and marketing. The site is independently run and not affiliated with any ad tech platform, vendor, or holding company.
Frequently Asked Questions
What is AdTechRadar?
Founded in 2019, AdTechRadar is an independent news site focused on the advertising technology ecosystem, covering how digital advertising systems, platforms, and markets are evolving.
What topics does AdTechRadar cover?
Coverage includes advertising technology, data privacy, identity and addressability, measurement and attribution, programmatic media, connected TV and streaming, retail and commerce media, performance advertising, and the growing role of AI in ad tech.
Who is AdTechRadar for?
AdTechRadar is written for advertisers, agencies, publishers, ad tech professionals, and others looking to better understand how digital advertising works and how industry changes affect the market.
Is AdTechRadar independent?
Yes. AdTechRadar is independently owned and operated. Editorial decisions are made independently and are not directed by ad tech platforms, vendors, agencies, or holding companies.
Does AdTechRadar publish advertising or sponsored content?
At present, AdTechRadar does not publish sponsored articles, paid rankings, or advertorial content. Over time, the site may explore advertising or sponsorship opportunities, which would be clearly disclosed and separated from editorial coverage.
Who runs AdTechRadar?
AdTechRadar is owned and operated by Chris Harihar, who also serves as an executive vice president at Mod Op, a global marketing and digital services agency.
Does AdTechRadar cover announcements from Mod Op clients?
AdTechRadar may cover news or announcements from companies that are clients of Mod Op when the information is relevant to the broader advertising technology market. Coverage decisions are made editorially, without client approval, review, or influence over the content.
How does AdTechRadar decide what to cover?
Coverage is guided by developments that materially affect how advertising technology operates, including shifts in regulation, platform behavior, measurement practices, and market structure.