Adthena Analyzes 40,000 ChatGPT Ads
We’re starting to get better look at what advertising inside ChatGPT actually looks like. Adthena, which has been…
The Trade Desk Revamps Identity Alliance Payouts
The Trade Desk is “overhauling how it pays identity partners” for its Identity Alliance, reports Digiday. According to…
Amazon Ads, Google, Yahoo Lead Forrester DSP Ranking
Wave, everyone. Please! OK, let’s analyze this analyst report. Analyst firm, Forrester, has released its latest Forrester Wave…
OpenAI Says ChatGPT Ads Have Hit $100M ARR
OpenAI’s ad business is working. In fact, it’s moving quickly. At the end of last week, OpenAI told…
DoubleVerify, Spectrum Reach Partner on CTV Transparency
Everyone wants more transparency in CTV. With that in mind, today—timed to the NewFronts—DoubleVerify and Charter’s Spectrum Reach…
Omnicom Joins Publicis in Auditing The Trade Desk
The dam has officially broken. A blockbuster new report by Ad Age finds that Omnicom, following Publicis’ decision…
Apple Maps Could Get Ads as Soon as This Month
Apple is bringing ads to Maps. And why not? You’re using the service for free, right? Nothing is…
OpenAI Sets Guardrails for Ads in ChatGPT
If ads are going to work in ChatGPT, OpenAI wants to set the rules upfront. So, on Friday,…
The White House Avoids AI Ad Rules in New Framework
The White House has released its National Framework for AI, sharing a federal approach focused on innovation and…
Yahoo DSP: The Future is “Never Logging Into the UI”
Yahoo DSP wants you to not log into its UI. But in a good way. In a Q&A…
ChatGPT Ads Top Meta for Lead Quality?
Yes, you read that right. Neil Patel, marketing influencer and founder of NP Digital, shared early data on…
Publicis and The Trade Desk Spar Over Audit
The Trade Desk is tired of resetting its “days without incident” counter. In new reporting from Ad Age…