The Trade Desk Tumbles on Weak Q2 Forecast
The Trade Desk is going through it. The company reported Q1 earnings after the market closed today, posting…
Criteo Stock Plummets Despite AI Push
Crite-noooooo. Criteo reported Q1 earnings this morning and saw its stock sink over 20% after lowering its full-year…
Nexxen Adds Influencer Data to DSP for Political Ads
Now, this is interesting—or should we say influential? Nexxen, the programmatic advertising platform and DSP, has partnered with…
OpenAI Rolls Out New Tools for ChatGPT Ads
OpenAI is confirming a few adtech product rumors and sharing new partner updates. The company says advertisers can…
X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…
TikTok Debuts AI Overviews and Related Posts With AI Chat Layer
Tako was just the start, it seems. In February, TikTok widely rolled out Tako, its AI chatbot. As…
Media.net Expands on Curation With Fetch Purchase Data
Fetch is bringing the receipts. (We had to do it, don’t hate us!) An interesting partnership as we…
China Challenges Meta’s Manus Acquisition
Ruh oh. Back in December, Meta acquired Manus for $2 billion, a Singapore-based startup—originally founded in China—focused on…
IAB Tech Lab Launches Council to Tackle Programmatic Governance
Programmatic is growing up. Or at least it’s trying to. The IAB Tech Lab has launched a Programmatic…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
X Erupts Over Smart TV Ad Tracking Claims
Forget “clipping.” X has discovered smart TV ads. Over the weekend, a post from Nav Toor—a popular AI…
DoubleVerify Brings AI Slop Avoidance to YouTube
Stop the slop. Slop was a major theme in YouTube CEO Neal Mohan’s 2026 priorities letter, which was…