LUMA’s Terry Kawaja Says Adtech M&A Is Back
Last week’s announcement that Nielsen plans to acquire DoubleVerify (pending regulatory approval) is part of a much broader…
The Trade Desk Shares Tank After Weak Q2
“This quarter did not meet the standard we set for ourselves.” That’s how Jeff Green summed up Q2…
ChatGPT Partnership Grows as Criteo Shares Sink
Criteo’s present disappointed investors. Management, however, spent much of its earnings call today talking about the AI future.…
AppLovin Says SEC Inquiry Closed With No Action
AppLovin can finally put its SEC inquiry behind it. That was one of the biggest developments on the…
DoubleVerify Uncovers “AfterCall” Ad Fraud Scheme
Spam calls are bad enough. What about spam ads after you make a call? That’s exactly what DoubleVerify’s…
Is OpenAI Testing ChatGPT Ads That Launch AI Agents?
In The Matrix, Morpheus said: “I’ve seen an agent punch through a concrete wall.” What if they sold…
Is Moonshot AI Using TikTok Influencers to Promote China’s AI Rise?
If Moonshot AI has a favorite advertising platform, it might be TikTok. AdTechRadar reviewed publicly available ad campaign…
Universal Ads Brings App Attribution to Premium TV
It’s a performance CTV world, man. We’re just living in it. To that end, Universal Ads is bringing…
FreeCast Rolls Out Local CTV Ad Platform for 210 Markets
FreeCast wants to make local streaming easier to watch — and easier to advertise against. The company has…
Elon Musk Says X No Longer Throttling Posts With Links
X is no longer throttling posts with links, according to Elon Musk. That news comes from an exchange…
OpenAI Adds Prices and Star Ratings to ChatGPT Ads
OpenAI is giving product cards in ChatGPT Ads a bit of a refresh. The company is starting to…
ChatGPT Ads Gets AppsFlyer and Adjust Integrations
OpenAI is building out measurement for mobile advertisers. The company has launched ChatGPT Ads integrations with AppsFlyer and…