Instinct Is Putting Ads in Its AI Agent (Kind Of)
We’re calling ads something else now. Instinct, a fast-growing AI agent competing with Meta’s Muse, has introduced what…
The Trade Desk Can’t Currently Serve Ads on Safari
Well, this is awkward. According to a juicy report from AdExchanger, The Trade Desk can’t currently serve ads…
MNTN, AppsFlyer Work to Close the CTV-to-Mobile Gap
TV would like some credit. MNTN has expanded its integration with AppsFlyer to give advertisers a clearer picture…
Scope3 Pivots Yet Again
Scope3, a company started by adtech OG Brian O’Kelley to help reduce carbon emissions in advertising, which then…
IAB Tech Lab’s AAMP 3.0 Fills a Key Gap in Agentic Ad Buying
The IAB Tech Lab is filling in another piece of the infrastructure needed for agentic media buying. The…
Adtech M&A Spree Rolls On With Taboola, Infillion Deals
Adtech M&A is in the air. Two more deals landed Friday. Taboola announced plans to acquire Dianomi, a…
OpenAI Launches Sponsored Agents for ChatGPT Ads
Well, that’s cool. OpenAI has officially introduced what they’re calling Sponsored Agents, a new ChatGPT ad experience that…
Google AdTech Antitrust Remedies Now Public
The Google adtech antitrust remedies are in. As we know, Google won’t be forced to sell its ad…
Report: 41% of In-App Ad Traffic Is Invalid
Mobile advertising has a problem: in-app ad traffic is riddled with fraud. This is according to a new…
Google Gave Free Ads to a 9/11 Conspiracy Group?
Yesterday marked the 25th anniversary of the September 11 terrorist attacks. In the days leading up to and…
Amazon Ads Expands Into ChatGPT
ChatGPT ads keeps chugging along. Amazon DSP ain’t doing too bad either. Today, Amazon Ads announced it’s partnering…
Magnite’s Agentic Ad Push Expands to EMEA
EMEA is going agentic. SSP Magnite says it has launched its first agentic media-buy in EMEA, working with…