Scope3 Offloads Adloox, Exits Ad Verification
Scope3’s ad verification business wasn’t… sustainable. According to Adweek, Scope3 has essentially divested Adloox, the ad verification business…
Grok Says TTD’s CFO Shuffle Has “No Clear Recent Parallels”
The Trade Desk has a new CFO. Depending on how you count it, he’s the third person to…
Walmart Connect Expands Access Via Yahoo, Magnite
Walmart Connect is making connections. Today, the retailer announced that it’s adtech business is opening up, making it…
Digital Remedy Launches Political Desk Before Midterms
In an election year, political ad spend is set to surge, and political advertisers will need more support…
AppLovin Quietly Launches Social App Gist
AppLovin is now a social media company? The mobile adtech company has launched Gist, a lifestyle-focused social media…
X Lost $100M in Ad Revenue in Q1
X’s ad journey continues to be a painful one. The eagle-eyed Eric Seufert caught that, in the SpaceX…
DV Brings AI-Powered Pre-Screen Controls to Threads
Meta’s Threads is getting expanded brand suitability controls. Yesterday, DoubleVerify announced the rollout of pre-screen content controls for…
The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
Condé Nast CEO Warns of “Zero” Search Traffic
Condé Nast’s CEO is saying what many publishers already know but have been scared to openly admit. Speaking…
PubMatic and Magnite Report Q1 Earnings
How are the SSPs doing? Last week, both PubMatic and Magnite reported Q1 earnings. Here are the key…
5 Questions With Orange 142’s Lashawnda Goffin: Inside Ignition+
Orange 142 is going after the enterprise. In March, the ad and marketing agency — primarily known for…