Digital Remedy and Affinity Solutions Link Ads to Consumer Purchases
Performance media partner Digital Remedy has teamed up with consumer purchase insights company Affinity Solutions to launch Merchant…
ChatGPT Begins Showing Ads During Image Generation
OpenAI is now displaying ads while users generate images in ChatGPT. Today, Juozas Kaziukėnas, who has been great…
Viant Buys Waymark as Q3 Revenue Jumps
M&A in adtech rolls on. DSP Viant announced today that it has acquired Waymark, an AI-powered video creation…
The Trade Desk Beats Q3 Expectations
Some good news for The Trade Desk. The open web DSP reported third-quarter revenue of $736 million, beating…
X Pushes Transparency as a Selling Point for Advertisers
X is continuing to promote its efforts to improve transparency and advertiser confidence ahead of next week’s Brand…
Homebrew Says It Warned Google About Malware Ads for Years
The project leader of Homebrew, the popular Mac software installation tool, is calling out Google following revelations that…
MNTN Reports Weak Q3, Replaces CEO
This is a bumpy MNTN. The CTV adtech company reported Q3 earnings yesterday, and, unfortunately, it was a…
AppLovin Reports Record Q3, Expands Into CTV
The market is lovin’ AppLovin. The mobile adtech company announced record revenue today in its Q3 earnings report,…
Malicious Ad Triggered Binance’s $6.3 Billion Hack
A malicious search ad appears to have helped trigger Binance’s $6.3 billion hack, which is currently (and dubiously)…
ChatGPT Search Volume is Already 20% of Google’s
Rough day for Google. ChatGPT’s volume of “search-like queries” is now about 20% of Google’s search volume, according…
X Brings Back Twitter Exec as Head of Safety
X is bringing back a familiar face to lead its safety efforts: a Twitter veteran. Michael O’Herlihy, who…
Perion Agrees to Sale to Affle
Another adtech company is being sold. Perion announced today that it has entered into a definitive merger agreement…