One-Third of Voters Annoyed by Political Ad Frequency
Political ad frequency is real problem, according to a new study. Performance media company Digital Remedy surveyed 1,000…
OpenAI Launches Dedicated ChatGPT Ads Site
Another day, another ChatGPT Ads update from OpenAI. The company has officially rolled out a public advertising site…
X Teases Lead Gen Ads to Make Customer Acquisition Easier
X would like your deets, please. No, but seriously, X is launching Lead Gen Ads, a new ad…
Business Insider Is Launching a FAST Channel With Magnite
You get a TV channel. And you get a TV channel. And you get a TV channel! Seriously,…
IAB Tech Lab Refreshes Podcast Measurement Rules
Podcast advertising needs better measurement. So, the IAB is answering the call. Earlier today, IAB Tech Lab released…
X Launches Mentions Boost to Turn Organic Mentions Into Ads
X is on the rise. After the company’s successful “mutuals” update, it has launched Mentions Boost, a new…
Apple Updates Ad Terms, Sparking Ad Push Speculation
Is Apple laying the groundwork to expand its advertising business? Maybe. An update to Apple’s Ads Terms of…
TikTok Runs Ads Promoting AI Catfishing on OnlyFans
OnlyFakes? TikTok is running ads promoting an AI app that claims you can use it to deepfake yourself…
OpenAI Launches Custom Audiences for ChatGPT Ads
OpenAI continues to ship new ad products. (Are you surprised? Don’t be!) Over the weekend, the company (via…
X’s Feed Update Could Be Good News for Advertisers
X wants your feed to feel familiar again. Out of seemingly nowhere, X has rolled out a ranking…
Bill Gates’ Daughter’s Shopping App Faces Cookie Stuffing Allegations
Well, this an unexpected headline. Bloomberg is reporting that Phia, the shopping discounts app co-founded by Bill Gates’…
Pinterest’s tvScientific Launches Measurement Partner Program
Measurement remains one of CTV’s biggest headaches. But Pinterest (?!) is trying to change that. More accurately, their…