OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…
NIQ Expands Purchase Data Targeting With Adsquare Collab
What people buy—and where—has long been the industry’s most valuable signal. To that end, NIQ, a consumer intelligence…
Hulu, Amazon, Peacock Top Streaming Ad Spend Rankings
Ad revenue is table stakes for every premium streamer now. With that in mind, EMARKETER has released a…
The Trade Desk Undergoes Leadership Changes
Try something new, perhaps. That might be the general takeaway from an exclusive report by Adweek, confirmed by…
Adthena Analyzes 40,000 ChatGPT Ads
We’re starting to get better look at what advertising inside ChatGPT actually looks like. Adthena, which has been…
The Trade Desk Revamps Identity Alliance Payouts
The Trade Desk is “overhauling how it pays identity partners” for its Identity Alliance, reports Digiday. According to…
Amazon Ads, Google, Yahoo Lead Forrester DSP Ranking
Wave, everyone. Please! OK, let’s analyze this analyst report. Analyst firm, Forrester, has released its latest Forrester Wave…
OpenAI Says ChatGPT Ads Have Hit $100M ARR
OpenAI’s ad business is working. In fact, it’s moving quickly. At the end of last week, OpenAI told…
DoubleVerify, Spectrum Reach Partner on CTV Transparency
Everyone wants more transparency in CTV. With that in mind, today—timed to the NewFronts—DoubleVerify and Charter’s Spectrum Reach…
Omnicom Joins Publicis in Auditing The Trade Desk
The dam has officially broken. A blockbuster new report by Ad Age finds that Omnicom, following Publicis’ decision…
Apple Maps Could Get Ads as Soon as This Month
Apple is bringing ads to Maps. And why not? You’re using the service for free, right? Nothing is…
OpenAI Sets Guardrails for Ads in ChatGPT
If ads are going to work in ChatGPT, OpenAI wants to set the rules upfront. So, on Friday,…