OpenAI Sets Guardrails for Ads in ChatGPT
If ads are going to work in ChatGPT, OpenAI wants to set the rules upfront. So, on Friday,…
The White House Avoids AI Ad Rules in New Framework
The White House has released its National Framework for AI, sharing a federal approach focused on innovation and…
Yahoo DSP: The Future is “Never Logging Into the UI”
Yahoo DSP wants you to not log into its UI. But in a good way. In a Q&A…
ChatGPT Ads Top Meta for Lead Quality?
Yes, you read that right. Neil Patel, marketing influencer and founder of NP Digital, shared early data on…
Publicis and The Trade Desk Spar Over Audit
The Trade Desk is tired of resetting its “days without incident” counter. In new reporting from Ad Age…
TTD CEO Says Some SSPs Are “Flipping Houses”
Flipping Inventory, now on Bravo. Yesterday at Marketecture Live, The Trade Desk CEO Jeff Green used a blunt…
FreeWheel Launches AI Agent Infrastructure for CTV
FreeWheel is going agentic. Today, the company built on its CES announcement by launching what it describes as…
Perplexity Eyes Ad Workflows With New AI Agent
Perplexity might be bowing out of an ad-supported model, but it still wants a role in advertising another…
Jeff Green Makes His Case for TTD After $150M Stock Buy
Jeff Green is making his case today for The Trade Desk in a piece published on the company’s…
Peter Thiel–Backed AI Ad Startup May Have Shut Down
Peter Thiel–backed Icon, which billed itself as the first AI ad maker — and whose CEO famously (allegedly)…
Report: OpenAI and The Trade Desk Discuss Ad Partnership?
Some good news for The Trade Desk. The company is reportedly in talks with OpenAI about a potential…
DoubleVerify Exposes AI “Slop” Factory and the Prompts Behind It
Slop is sloppy, it seems. That’s according to a new report from DoubleVerify, which has uncovered a fraud…