The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
Condé Nast CEO Warns of “Zero” Search Traffic
Condé Nast’s CEO is saying what many publishers already know but have been scared to openly admit. Speaking…
PubMatic and Magnite Report Q1 Earnings
How are the SSPs doing? Last week, both PubMatic and Magnite reported Q1 earnings. Here are the key…
5 Questions With Orange 142’s Lashawnda Goffin: Inside Ignition+
Orange 142 is going after the enterprise. In March, the ad and marketing agency — primarily known for…
Study Claims AI May Prioritize Advertisers Over Users
Is this research BS? Maybe. Going into the weekend, a viral post on X drew attention to an…
DoubleVerify Warns of Rising AI-Fueled CTV Fraud
Fraudsters, give us a break, please. New research from DoubleVerify reveals a massive 140% surge in CTV fraud…
The Trade Desk Tumbles on Weak Q2 Forecast
The Trade Desk is going through it. The company reported Q1 earnings after the market closed today, posting…
Criteo Stock Plummets Despite AI Push
Crite-noooooo. Criteo reported Q1 earnings this morning and saw its stock sink over 20% after lowering its full-year…
Nexxen Adds Influencer Data to DSP for Political Ads
Now, this is interesting—or should we say influential? Nexxen, the programmatic advertising platform and DSP, has partnered with…
OpenAI Rolls Out New Tools for ChatGPT Ads
OpenAI is confirming a few adtech product rumors and sharing new partner updates. The company says advertisers can…
X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…