Walmart Buys Vibe.co in CTV Push
Walmart will acquire Vibe.co, bringing its self-serve CTV platform into Walmart Connect to make streaming TV advertising more accessible.
OpenAI Courts Brands at Cannes
OpenAI used its Cannes Lions debut to pitch ChatGPT’s ad potential as it pursues ambitious revenue goals and deeper adoption.
DoubleVerify Brings Authentic AdVantage to Meta and TikTok
DoubleVerify is agentic and authentic. The company has announced it has expanded its Authentic AdVantage product to Meta…
Horizon and Smartly Team Up
At Cannes, we love a good team-up. With that in mind, today, Smartly, an adtech platform focused on…
Hightouch Doubles Down on LiveRamp Bid
Hightouch isn’t backing away from its proposal to acquire key pieces of LiveRamp. Following Axios’ report that Hightouch…
Yahoo DSP Launches Agent Network
Who needs a single agent when you can have a team of agents? That’s the idea behind Yahoo…
Report: Hightouch Wants a Piece of LiveRamp?
Publicis hasn’t even officially closed its acquisition of LiveRamp yet, and another adtech company is already trying to…
DoubleVerify Bets on Agentic With DV Neura
DoubleVerify is going agentic. The company today announced a new AI engine called DV Neura that will power…
FOX Roku Deal Sparks Debate
Everybody has a take on the FOX-Roku deal. A day after FOX announced its $22 billion (!) acquisition…
FOX Buys Roku for $22 Billion
FOX has agreed to acquire Roku in a deal valued at approximately $22 billion.
Viant Launches Free Publisher Tools Focused on Supply Quality
Viant is a generous DSP. Today, the company announced an expansion of its Publisher Solutions offering, with a…
Comcast Brings Purchase Data to TV Advertising
Comcast Advertising is bringing credit and debit card purchase data into TV targeting and measurement. The company has…