Read More IIdentity The Trade Desk’s Unified ID 2.0 Begins BetabyStaff03/12/2021 According to a report from AdExchanger, Unified ID 2.0 is set to enter its beta testing period. According…
Read More IIdentity IAB Tech Lab Wants Feedback on New Addressability StandardsbyStaff03/10/2021 With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…
Read More SSupply GroupM to Use PubMatic GloballybyStaff03/09/2021 After a big earnings report in February, PubMatic has another feather in its cap. On Tuesday, the sell-side…
Read More MMeasurement DoubleVerify Reveals CTV Fraud Scheme Stealing $5 Million Per MonthbyStaff03/08/2021 Fraudsters continue to flock to CTV. Media measurement company DoubleVerify has uncovered what it’s calling the first server-side…
Read More IIdentity Google is Calling FLoCs ‘Web Crowds’ in Latest Chrome UpdatebyStaff03/05/2021 Surprise — FLoC (Federated Learning of Cohorts) isn’t a consumer-friendly term. FLoC is Google’s new cohort-based targeting mechanism…
Read More IIdentity The Trade Desk Responds to Google’s Decision on Cross-Site TargetingbyStaff03/04/2021 With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Read More IIdentity Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoCbyStaff03/03/2021 With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
Read More CContextual With Cookies Crumbling, Peer39 Launches Contextual Data MarketplacebyStaff03/02/2021 As the identity wars rage on, contextual advertising platform Peer39 is rightfully seizing the moment. This week the…
Read More TTV Roku and Nielsen Team Up to Steer the Future of TV AdvertisingbyStaff03/01/2021 Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…
Read More VVideo Digital Turbine Buys AdColony for $400 MillionbyStaff02/26/2021 Consolidation in adtech continues as Otello’s ad network AdColony has been acquired by mobile app preloading company Digital…