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Before-and-after house renovation image illustrating Jeff Green’s comparison of SSPs to house flippers during a discussion about programmatic supply chains.
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SSPO

TTD CEO Says Some SSPs Are “Flipping Houses”

  • byStaff
  • 03/12/2026
Flipping Inventory, now on Bravo. Yesterday at Marketecture Live, The Trade Desk CEO Jeff Green used a blunt…
Matrix-style agent figure with sunglasses representing AI agents and agentic infrastructure in digital advertising.
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AAI

FreeWheel Launches AI Agent Infrastructure for CTV

  • byStaff
  • 03/11/2026
FreeWheel is going agentic. Today, the company built on its CES announcement by launching what it describes as…
Perplexity Computer could replace a marketing stack?
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AAI

Perplexity Eyes Ad Workflows With New AI Agent

  • byStaff
  • 03/09/2026
Perplexity might be bowing out of an ad-supported model, but it still wants a role in advertising another…
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DDSP

Jeff Green Makes His Case for TTD After $150M Stock Buy

  • byStaff
  • 03/06/2026
Jeff Green is making his case today for The Trade Desk in a piece published on the company’s…
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AAI

Peter Thiel–Backed AI Ad Startup May Have Shut Down

  • byStaff
  • 03/05/2026
Peter Thiel–backed Icon, which billed itself as the first AI ad maker — and whose CEO famously (allegedly)…
TTD CEO Jeff Green
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AAI

Report: OpenAI and The Trade Desk Discuss Ad Partnership?

  • byStaff
  • 03/04/2026
Some good news for The Trade Desk. The company is reportedly in talks with OpenAI about a potential…
Screenshot of code from the AutoBait AI fraud network showing the prompt used to generate clickbait slideshow content designed to maximize user engagement.
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FFraud

DoubleVerify Exposes AI “Slop” Factory and the Prompts Behind It

  • byStaff
  • 03/04/2026
Slop is sloppy, it seems. That’s according to a new report from DoubleVerify, which has uncovered a fraud…
hand with silver glove holding a robot hand
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AAI

OpenAI Taps Criteo as First AdTech Partner for ChatGPT Ads

  • byStaff
  • 03/02/2026
Well, that was fast. In a nice coup for Criteo, OpenAI has selected the company as its first…
prosthetic arm on blue background
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AAI

TTD Mentions AI 40 Times on Q4 Earnings Call

  • byStaff
  • 02/26/2026
The Trade Desk is saying “AI” a lot more these days. On TTD’s Q4 2025 earnings call (see…
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EEarnings

The Trade Desk Posts Solid Quarter as Growth Moderates

  • byStaff
  • 02/25/2026
We feel for The Trade Desk.  The independent DSP reported strong Q4 earnings, posting $847 million in revenue…
close up shot of keyboard buttons
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AAcquisitions

Experian Expands Identity Capabilities With AtData Deal

  • byStaff
  • 02/24/2026
Data and technology company Experian has announced the acquisition of AtData, a provider of “verified” email insights with…
Scene from Step Brothers showing the “Catalina Wine Mixer” banner at an outdoor event.
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AAcquisitions

Infillion Buys Retail Data Leader Catalina

  • byStaff
  • 02/23/2026
What is Infillion, really? That was our first question after seeing the company acquire Catalina, long known as…
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