X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…
TikTok Debuts AI Overviews and Related Posts With AI Chat Layer
Tako was just the start, it seems. In February, TikTok widely rolled out Tako, its AI chatbot. As…
Media.net Expands on Curation With Fetch Purchase Data
Fetch is bringing the receipts. (We had to do it, don’t hate us!) An interesting partnership as we…
China Challenges Meta’s Manus Acquisition
Ruh oh. Back in December, Meta acquired Manus for $2 billion, a Singapore-based startup—originally founded in China—focused on…
IAB Tech Lab Launches Council to Tackle Programmatic Governance
Programmatic is growing up. Or at least it’s trying to. The IAB Tech Lab has launched a Programmatic…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
X Erupts Over Smart TV Ad Tracking Claims
Forget “clipping.” X has discovered smart TV ads. Over the weekend, a post from Nav Toor—a popular AI…
DoubleVerify Brings AI Slop Avoidance to YouTube
Stop the slop. Slop was a major theme in YouTube CEO Neal Mohan’s 2026 priorities letter, which was…
Local TV Measurement Speeds Up With Locality–Nielsen Deal
Let’s get local. Locality and Nielsen have come together on a data partnership to integrate Nielsen’s Media Data…
What 159 LinkedIn Ads Say About The Trade Desk
Adweek’s Kendra Barnett wrote an interesting article recently about TTD competitors and LinkedIn Ads. In short, competitors are…
OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…
NIQ Expands Purchase Data Targeting With Adsquare Collab
What people buy—and where—has long been the industry’s most valuable signal. To that end, NIQ, a consumer intelligence…