5 Questions With Marketecture’s CEO: What’s Next After Funding
Advertising media is changing — and Marketecture Media is a great example of that. Timed to CES last…
Zombie Developer Accounts Fuel New Mobile Ad Fraud
These zombies prefer budgets over brains. Media effectiveness and measurement company DoubleVerify has uncovered a new mobile ad…
IAB: CTV, Social, and Commerce Media Will Drive Growth in 2026
Digital channels are still doing the heavy lifting for ad growth. That’s one of the clearest takeaways from…
MNTN Rolls Out New QuickFrame AI Tools
Family matters. But apparently, performance matters more. (This horrible joke will make sense in a second.) MNTN, the…
OpenAI Seeks $60 CPM for Ads in ChatGPT
According to a new report from The Information, OpenAI is seeking $60 per 1,000 views ($60 CPM) for…
The Trade Desk Replaces New CFO After Just Six Months
CFO turnover is never quiet. Case in point: Today, The Trade Desk disclosed in an SEC filing that…
Report: Telly Has Just 35,000 TVs in the Field
A new report from Lowpass paints a fairly embarrassing picture for “free TV” startup Telly. Telly is a…
MNTN and Magnite Team Up to Expand Live TV Access
MNTN and Magnite are teaming up again. Last year, MNTN was one of the first integration partners for…
Advertiser Trust in AI Lags, Comcast Data Shows
Only 30% of advertisers say they trust AI for advertising tasks, according to a new Comcast Advertising report
IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs
CAPI is getting some standardization. Earlier today, the IAB Tech Lab announced a new standard up for public…
OpenAI to Test Ads in ChatGPT
OpenAI is officially an adtech company. OpenAI says it will begin testing ads in ChatGPT in the coming…
IAB Launches AI Ad Transparency Framework
The IAB has announced the group’s first AI Transparency and Disclosure Framework. The goal: to create consumer clarity…