IAB Updates AI Ad Labeling Guidance for Advertisers
Not everything AI touches needs AI ad labeling. At least, that’s the position the IAB is taking. The…
Similarweb Launches AI Ad Intelligence for ChatGPT and Google
Similarweb is bringing more transparency to the still-nascent AI advertising category. The company today launched AI Ads, a…
National CineMedia Makes $275 Million Push Into DOOH
This is NOT cinema? (Meme reference background here.) No, but seriously, earlier this week, National CineMedia, the country’s…
DoubleVerify Expands TikTok Pangle Measurement
A busy week in adtech, huh? Well, it continues. DoubleVerify is expanding its measurement capabilities to TikTok Pangle,…
Perplexity Slaps Down Time’s ‘Made for Agents’ Ad Play
Well, that didn’t take long. Less than two weeks after Time and Mobian announced an ad product that…
Report: Phia Founders Knew About Cookie Stuffing
Is Phia phucked? That’s one takeaway from Bloomberg’s latest exposé on the affiliate shopping startup co-founded by Phoebe…
LUMA’s Terry Kawaja Says Adtech M&A Is Back
Last week’s announcement that Nielsen plans to acquire DoubleVerify (pending regulatory approval) is part of a much broader…
The Trade Desk Shares Tank After Weak Q2
“This quarter did not meet the standard we set for ourselves.” That’s how Jeff Green summed up Q2…
ChatGPT Partnership Grows as Criteo Shares Sink
Criteo’s present disappointed investors. Management, however, spent much of its earnings call today talking about the AI future.…
AppLovin Says SEC Inquiry Closed With No Action
AppLovin can finally put its SEC inquiry behind it. That was one of the biggest developments on the…
DoubleVerify Uncovers “AfterCall” Ad Fraud Scheme
Spam calls are bad enough. What about spam ads after you make a call? That’s exactly what DoubleVerify’s…
Is OpenAI Testing ChatGPT Ads That Launch AI Agents?
In The Matrix, Morpheus said: “I’ve seen an agent punch through a concrete wall.” What if they sold…