Adtech M&A Spree Rolls On With Taboola, Infillion Deals
Adtech M&A is in the air. Two more deals landed Friday. Taboola announced plans to acquire Dianomi, a…
OpenAI Launches Sponsored Agents for ChatGPT Ads
Well, that’s cool. OpenAI has officially introduced what they’re calling Sponsored Agents, a new ChatGPT ad experience that…
Google AdTech Antitrust Remedies Now Public
The Google adtech antitrust remedies are in. As we know, Google won’t be forced to sell its ad…
Report: 41% of In-App Ad Traffic Is Invalid
Mobile advertising has a problem: in-app ad traffic is riddled with fraud. This is according to a new…
Google Gave Free Ads to a 9/11 Conspiracy Group?
Yesterday marked the 25th anniversary of the September 11 terrorist attacks. In the days leading up to and…
Amazon Ads Expands Into ChatGPT
ChatGPT ads keeps chugging along. Amazon DSP ain’t doing too bad either. Today, Amazon Ads announced it’s partnering…
Magnite’s Agentic Ad Push Expands to EMEA
EMEA is going agentic. SSP Magnite says it has launched its first agentic media-buy in EMEA, working with…
Circana Adds Google Meridian to Liquid Mix
In the words of the Notorious B.I.G., “Mo Money, Mo Problems.” In a way, that explains the measurement…
The Trade Desk Dropped From S&P 500
Less than 24 hours after The Trade Desk announced it was cutting 15% of its global workforce, it…
The Trade Desk Cuts 15% of Its Workforce
The Trade Desk is cutting roughly 15% of its global workforce as part of a major restructuring aimed…
20 Reactions to Google’s Big Adtech Antitrust Win
Yesterday, we finally got an “end” to the Google adtech antitrust case, with Google essentially “winning” its back-and-forth…
Google Wins Adtech Breakup Fight, Avoids Forced AdX Sale
Adtech is having quite the week in court. Following the FTC Amazon lawsuit news from earlier this week,…