Report: OpenAI and The Trade Desk Discuss Ad Partnership?
Some good news for The Trade Desk. The company is reportedly in talks with OpenAI about a potential…
DoubleVerify Exposes AI “Slop” Factory and the Prompts Behind It
Slop is sloppy, it seems. That’s according to a new report from DoubleVerify, which has uncovered a fraud…
OpenAI Taps Criteo as First AdTech Partner for ChatGPT Ads
Well, that was fast. In a nice coup for Criteo, OpenAI has selected the company as its first…
TTD Mentions AI 40 Times on Q4 Earnings Call
The Trade Desk is saying “AI” a lot more these days. On TTD’s Q4 2025 earnings call (see…
The Trade Desk Posts Solid Quarter as Growth Moderates
We feel for The Trade Desk. The independent DSP reported strong Q4 earnings, posting $847 million in revenue…
Experian Expands Identity Capabilities With AtData Deal
Data and technology company Experian has announced the acquisition of AtData, a provider of “verified” email insights with…
Infillion Buys Retail Data Leader Catalina
What is Infillion, really? That was our first question after seeing the company acquire Catalina, long known as…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
Hateful UFC Rant Goes Viral With Paramount, Toyota Logos in View
UFC fighter Sean Strickland is facing some backlash after unleashing a racist, sexist and homophobic tirade (the trifecta)…
Live Ads Appear in ChatGPT for the First Time
It’s no longer theoretical. Search intelligence platform Adthena has identified what appear to be live ads inside ChatGPT…
Perplexity Retreats From Ads Citing Trust
After struggling to gain traction with ads, Perplexity is throwing in the towel – for now. The company…
AppLovin Called a “Scam” in Viral Post
Man, AppLovin can’t catch a break this year. After reporting strong earnings last week, the company saw its…