Magnite’s Agentic Ad Push Expands to EMEA
EMEA is going agentic. SSP Magnite says it has launched its first agentic media-buy in EMEA, working with…
Circana Adds Google Meridian to Liquid Mix
In the words of the Notorious B.I.G., “Mo Money, Mo Problems.” In a way, that explains the measurement…
The Trade Desk Dropped From S&P 500
Less than 24 hours after The Trade Desk announced it was cutting 15% of its global workforce, it…
The Trade Desk Cuts 15% of Its Workforce
The Trade Desk is cutting roughly 15% of its global workforce as part of a major restructuring aimed…
20 Reactions to Google’s Big Adtech Antitrust Win
Yesterday, we finally got an “end” to the Google adtech antitrust case, with Google essentially “winning” its back-and-forth…
Google Wins Adtech Breakup Fight, Avoids Forced AdX Sale
Adtech is having quite the week in court. Following the FTC Amazon lawsuit news from earlier this week,…
Amazon Pushes Back on FTC Lawsuit Over Sponsored Ads
Amazon is pushing back against a new lawsuit by the FTC and 22 state AGs that accuses the…
ChatGPT Ads Is Now a $1 Billion-a-Year Business
ChatGPT Ads has hit $1 billion in annualized revenue run rate less than 200 days after launch, according…
ChatGPT Ads Lands in India as Global Push Continues
OpenAI’s rapid global expansion of ChatGPT Ads continues. The company has officially launched ads in India this week,…
Gracenote Brings Show-Level CTV Data to The Trade Desk
Gracenote is finally, umm, gracing DSPs. Nielsen’s content intelligence unit (Nielsen has been busy!), which indexes content and…
Is Phia Running Undisclosed Ads on TikTok?
Phia, the affiliate shopping startup co-founded by Bill Gates’ daughter Phoebe Gates, which Bloomberg recently alleged claimed commissions…
Sabio Taps Gentoro to Expand Agentic AI Strategy
Sabio is bringing agentic AI deeper into its advertising operations through a new partnership with enterprise AI company…