X Launches Mentions Boost to Turn Organic Mentions Into Ads
X is on the rise. After the company’s successful “mutuals” update, it has launched Mentions Boost, a new…
Apple Updates Ad Terms, Sparking Ad Push Speculation
Is Apple laying the groundwork to expand its advertising business? Maybe. An update to Apple’s Ads Terms of…
TikTok Runs Ads Promoting AI Catfishing on OnlyFans
OnlyFakes? TikTok is running ads promoting an AI app that claims you can use it to deepfake yourself…
OpenAI Launches Custom Audiences for ChatGPT Ads
OpenAI continues to ship new ad products. (Are you surprised? Don’t be!) Over the weekend, the company (via…
X’s Feed Update Could Be Good News for Advertisers
X wants your feed to feel familiar again. Out of seemingly nowhere, X has rolled out a ranking…
Bill Gates’ Daughter’s Shopping App Faces Cookie Stuffing Allegations
Well, this an unexpected headline. Bloomberg is reporting that Phia, the shopping discounts app co-founded by Bill Gates’…
Pinterest’s tvScientific Launches Measurement Partner Program
Measurement remains one of CTV’s biggest headaches. But Pinterest (?!) is trying to change that. More accurately, their…
Ranking Yachts at Cannes Lions (From the Sidewalk)
Every year, we see adtech and media-branded yachts at Cannes. The port is filled with them. But who…
Criteo Surges on Reported Takeover Bid
Private equity has (once again) entered the chat. According to Bloomberg, a consortium led by Vista Equity Partners…
AdTech Stocks Surge After Cannes Lions
Going into the long weekend, it has been a good stretch for public adtech. Publicly traded adtech stocks…
OpenAI VP: ChatGPT Ads Are “Just Getting Started”
OpenAI is keeping the ChatGPT ads Cannes momentum going. Fresh off its first appearance at Cannes Lions, OpenAI…
MNTN Pops After Walmart’s Vibe.co Deal
Ryan Reynolds’ MNTN seems to be benefiting from Walmart’s acquisition of Vibe.co. The performance CTV company’s shares have…