X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…
TikTok Debuts AI Overviews and Related Posts With AI Chat Layer
Tako was just the start, it seems. In February, TikTok widely rolled out Tako, its AI chatbot. As…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
DoubleVerify Brings AI Slop Avoidance to YouTube
Stop the slop. Slop was a major theme in YouTube CEO Neal Mohan’s 2026 priorities letter, which was…
OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…
Adthena Analyzes 40,000 ChatGPT Ads
We’re starting to get better look at what advertising inside ChatGPT actually looks like. Adthena, which has been…
OpenAI Says ChatGPT Ads Have Hit $100M ARR
OpenAI’s ad business is working. In fact, it’s moving quickly. At the end of last week, OpenAI told…
Yahoo DSP: The Future is “Never Logging Into the UI”
Yahoo DSP wants you to not log into its UI. But in a good way. In a Q&A…
ChatGPT Ads Top Meta for Lead Quality?
Yes, you read that right. Neil Patel, marketing influencer and founder of NP Digital, shared early data on…
FreeWheel Launches AI Agent Infrastructure for CTV
FreeWheel is going agentic. Today, the company built on its CES announcement by launching what it describes as…
Perplexity Eyes Ad Workflows With New AI Agent
Perplexity might be bowing out of an ad-supported model, but it still wants a role in advertising another…
Peter Thiel–Backed AI Ad Startup May Have Shut Down
Peter Thiel–backed Icon, which billed itself as the first AI ad maker — and whose CEO famously (allegedly)…