ChatGPT Ads Gets AppsFlyer and Adjust Integrations
OpenAI is building out measurement for mobile advertisers. The company has launched ChatGPT Ads integrations with AppsFlyer and…
OpenAI Launches Dedicated ChatGPT Ads Site
Another day, another ChatGPT Ads update from OpenAI. The company has officially rolled out a public advertising site…
TikTok Runs Ads Promoting AI Catfishing on OnlyFans
OnlyFakes? TikTok is running ads promoting an AI app that claims you can use it to deepfake yourself…
OpenAI Launches Custom Audiences for ChatGPT Ads
OpenAI continues to ship new ad products. (Are you surprised? Don’t be!) Over the weekend, the company (via…
OpenAI VP: ChatGPT Ads Are “Just Getting Started”
OpenAI is keeping the ChatGPT ads Cannes momentum going. Fresh off its first appearance at Cannes Lions, OpenAI…
OpenAI Courts Brands at Cannes
OpenAI used its Cannes Lions debut to pitch ChatGPT’s ad potential as it pursues ambitious revenue goals and deeper adoption.
Yahoo DSP Launches Agent Network
Who needs a single agent when you can have a team of agents? That’s the idea behind Yahoo…
DoubleVerify Bets on Agentic With DV Neura
DoubleVerify is going agentic. The company today announced a new AI engine called DV Neura that will power…
DV Brings AI-Powered Pre-Screen Controls to Threads
Meta’s Threads is getting expanded brand suitability controls. Yesterday, DoubleVerify announced the rollout of pre-screen content controls for…
Study Claims AI May Prioritize Advertisers Over Users
Is this research BS? Maybe. Going into the weekend, a viral post on X drew attention to an…
OpenAI Rolls Out New Tools for ChatGPT Ads
OpenAI is confirming a few adtech product rumors and sharing new partner updates. The company says advertisers can…
X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…