OpenAI VP: ChatGPT Ads Are “Just Getting Started”
OpenAI is keeping the ChatGPT ads Cannes momentum going. Fresh off its first appearance at Cannes Lions, OpenAI…
OpenAI Courts Brands at Cannes
OpenAI used its Cannes Lions debut to pitch ChatGPT’s ad potential as it pursues ambitious revenue goals and deeper adoption.
Yahoo DSP Launches Agent Network
Who needs a single agent when you can have a team of agents? That’s the idea behind Yahoo…
DoubleVerify Bets on Agentic With DV Neura
DoubleVerify is going agentic. The company today announced a new AI engine called DV Neura that will power…
DV Brings AI-Powered Pre-Screen Controls to Threads
Meta’s Threads is getting expanded brand suitability controls. Yesterday, DoubleVerify announced the rollout of pre-screen content controls for…
Study Claims AI May Prioritize Advertisers Over Users
Is this research BS? Maybe. Going into the weekend, a viral post on X drew attention to an…
OpenAI Rolls Out New Tools for ChatGPT Ads
OpenAI is confirming a few adtech product rumors and sharing new partner updates. The company says advertisers can…
X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…
TikTok Debuts AI Overviews and Related Posts With AI Chat Layer
Tako was just the start, it seems. In February, TikTok widely rolled out Tako, its AI chatbot. As…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
DoubleVerify Brings AI Slop Avoidance to YouTube
Stop the slop. Slop was a major theme in YouTube CEO Neal Mohan’s 2026 priorities letter, which was…
OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…