DV Brings AI-Powered Pre-Screen Controls to Threads
Meta’s Threads is getting expanded brand suitability controls. Yesterday, DoubleVerify announced the rollout of pre-screen content controls for…
Study Claims AI May Prioritize Advertisers Over Users
Is this research BS? Maybe. Going into the weekend, a viral post on X drew attention to an…
OpenAI Rolls Out New Tools for ChatGPT Ads
OpenAI is confirming a few adtech product rumors and sharing new partner updates. The company says advertisers can…
X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…
TikTok Debuts AI Overviews and Related Posts With AI Chat Layer
Tako was just the start, it seems. In February, TikTok widely rolled out Tako, its AI chatbot. As…
The Trade Desk Leans Into Agentic AI with Koa Agents
The Trade Desk is finally going agentic. The company today announced Koa Agents, which lets buyers describe campaign…
DoubleVerify Brings AI Slop Avoidance to YouTube
Stop the slop. Slop was a major theme in YouTube CEO Neal Mohan’s 2026 priorities letter, which was…
OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…
Adthena Analyzes 40,000 ChatGPT Ads
We’re starting to get better look at what advertising inside ChatGPT actually looks like. Adthena, which has been…
OpenAI Says ChatGPT Ads Have Hit $100M ARR
OpenAI’s ad business is working. In fact, it’s moving quickly. At the end of last week, OpenAI told…
Yahoo DSP: The Future is “Never Logging Into the UI”
Yahoo DSP wants you to not log into its UI. But in a good way. In a Q&A…
ChatGPT Ads Top Meta for Lead Quality?
Yes, you read that right. Neil Patel, marketing influencer and founder of NP Digital, shared early data on…