Read More 1 minute read IIdentity The Trade Desk’s Unified ID 2.0 Begins BetabyStaff03/12/2021763 views According to a report from AdExchanger, Unified ID 2.0 is set to enter its beta testing period. According…
Read More 3 minute read IIdentity IAB Tech Lab Wants Feedback on New Addressability StandardsbyStaff03/10/20212.1K views With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…
Read More 2 minute read SSupply GroupM to Use PubMatic GloballybyStaff03/09/2021572 views After a big earnings report in February, PubMatic has another feather in its cap. On Tuesday, the sell-side…
Read More 2 minute read MMeasurement DoubleVerify Reveals CTV Fraud Scheme Stealing $5 Million Per MonthbyStaff03/08/2021648 views Fraudsters continue to flock to CTV. Media measurement company DoubleVerify has uncovered what it’s calling the first server-side…
Read More 2 minute read IIdentity Google is Calling FLoCs ‘Web Crowds’ in Latest Chrome UpdatebyStaff03/05/2021457 views Surprise — FLoC (Federated Learning of Cohorts) isn’t a consumer-friendly term. FLoC is Google’s new cohort-based targeting mechanism…
Read More 2 minute read IIdentity The Trade Desk Responds to Google’s Decision on Cross-Site TargetingbyStaff03/04/20211.5K views With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Read More 3 minute read IIdentity Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoCbyStaff03/03/2021605 views With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
Read More 2 minute read CContextual With Cookies Crumbling, Peer39 Launches Contextual Data MarketplacebyStaff03/02/2021697 views As the identity wars rage on, contextual advertising platform Peer39 is rightfully seizing the moment. This week the…
Read More 2 minute read TTV Roku and Nielsen Team Up to Steer the Future of TV AdvertisingbyStaff03/01/20211.9K views Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…
Read More 3 minute read VVideo Digital Turbine Buys AdColony for $400 MillionbyStaff02/26/20211.8K views Consolidation in adtech continues as Otello’s ad network AdColony has been acquired by mobile app preloading company Digital…