The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
Experian Expands Identity Capabilities With AtData Deal
Data and technology company Experian has announced the acquisition of AtData, a provider of “verified” email insights with…
Infillion Buys Retail Data Leader Catalina
What is Infillion, really? That was our first question after seeing the company acquire Catalina, long known as…
Prediction: OpenAI Will Buy Pinterest
Prediction: OpenAI will buy Pinterest? Yes, that’s quite a prediction—coming from The Information’s retail and ecommerce reporter, Ann…
Pinterest Jumps Into CTV With Acquisition of tvScientific
Pinterest is getting into connected TV. Today, the company announced an agreement to acquire tvScientific, a CTV ad…
Magnite Buys Streamr.ai, Expands SMB Focus
M&A is in the air, baby. Magnite, one of the largest SSPs, has just announced it acquired streamr.ai,…
Roqad Buys Zeotap’s Audience Data Business
Berline-based Zeotap has sold its third-party audience data business, Zeotap-Data, to adtech company Roqad, Europe’s largest identity aggregator…
Walmart Buying Criteo “Makes So Much Sense”
Since last week’s news that Walmart and The Trade Desk might have an evolving relationship (per a report…
AppsFlyer in Advanced Talks to Sell
Remember M&A? Well, it’s still an M&A year for the adtech industry. Mobile-focused marketing analytics company AppsFlyer is…
Viant Buys Lockr to Scale its ID Solutions
Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we…
Publicis Buys Lotame, the OG Data Solutions Company
Publicis Groupe today announced it has entered into an agreement to acquire Andy Monfried’s Lotame, one of the…