National CineMedia Makes $275 Million Push Into DOOH
This is NOT cinema? (Meme reference background here.) No, but seriously, earlier this week, National CineMedia, the country’s…
LUMA’s Terry Kawaja Says Adtech M&A Is Back
Last week’s announcement that Nielsen plans to acquire DoubleVerify (pending regulatory approval) is part of a much broader…
Criteo Surges on Reported Takeover Bid
Private equity has (once again) entered the chat. According to Bloomberg, a consortium led by Vista Equity Partners…
MNTN Pops After Walmart’s Vibe.co Deal
Ryan Reynolds’ MNTN seems to be benefiting from Walmart’s acquisition of Vibe.co. The performance CTV company’s shares have…
Walmart Buys Vibe.co in CTV Push
Walmart will acquire Vibe.co, bringing its self-serve CTV platform into Walmart Connect to make streaming TV advertising more accessible.
Hightouch Doubles Down on LiveRamp Bid
Hightouch isn’t backing away from its proposal to acquire key pieces of LiveRamp. Following Axios’ report that Hightouch…
Report: Hightouch Wants a Piece of LiveRamp?
Publicis hasn’t even officially closed its acquisition of LiveRamp yet, and another adtech company is already trying to…
Scope3 Offloads Adloox, Exits Ad Verification
Scope3’s ad verification business wasn’t… sustainable. According to Adweek, Scope3 has essentially divested Adloox, the ad verification business…
The 20 Best Reactions to Publicis Buying LiveRamp
A LiveRamp founder thinks Publicis got a very good deal. Following Publicis’ $2.2 billion acquisition of LiveRamp over…
Publicis Acquires LiveRamp in $2.2 Billion AI Data Push
Busy weekend in adtech. Publicis has announced that it’s acquiring data solutions company LiveRamp for roughly $2.2 billion…
Experian Expands Identity Capabilities With AtData Deal
Data and technology company Experian has announced the acquisition of AtData, a provider of “verified” email insights with…
Infillion Buys Retail Data Leader Catalina
What is Infillion, really? That was our first question after seeing the company acquire Catalina, long known as…