AdTechRadar is a news site focused on documenting the changes occurring across the ad tech ecosystem.
From data privacy to campaign transparency, the digital ad industry is changing. To navigate the landscape and meet an ever-evolving list of brand and agency needs, ad tech vendors and platforms are maturing. They are adding sophisticated new capabilities, creating brand-new solutions and services, and investing more dollars in areas like identity, attribution and trust.
At AdTechRadar, we are committed to covering ad tech vendors and platforms — DSPs, DMPs, SSPs, CDPs, measurement and analytics providers, data aggregators and suppliers, and more — as the industry moves forward and the marketplace they operate in grows more complicated.