Read More 1 minute read IIdentity The Trade Desk’s Unified ID 2.0 Begins BetabyStaff03/12/2021763 views According to a report from AdExchanger, Unified ID 2.0 is set to enter its beta testing period. According…
Read More 3 minute read IIdentity IAB Tech Lab Wants Feedback on New Addressability StandardsbyStaff03/10/20212.1K views With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…
Read More 2 minute read IIdentity Google is Calling FLoCs ‘Web Crowds’ in Latest Chrome UpdatebyStaff03/05/2021457 views Surprise — FLoC (Federated Learning of Cohorts) isn’t a consumer-friendly term. FLoC is Google’s new cohort-based targeting mechanism…
Read More 2 minute read IIdentity The Trade Desk Responds to Google’s Decision on Cross-Site TargetingbyStaff03/04/20211.5K views With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Read More 3 minute read IIdentity Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoCbyStaff03/03/2021605 views With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
Read More 2 minute read IIdentity New Lotame Study Finds Marketers & Publishers at Odds Over Contextual TargetingbyStaff02/18/20211.5K views Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…
Read More 2 minute read IIdentity Media.net & LiveRamp Partner to Merge Context & IdentitybyStaff02/10/20211.7K views Contextual advertising company Media.net and data connectivity business LiveRamp are joining forces to bring audience and context-based targeting…
Read More 3 minute read IIdentity Lotame COO on Apple Versus Facebook: Mark Zuckerberg “Has the High Ground”byStaff02/09/20211.7K views Mike Woosley, Chief Operating Officer at data solutions provider Lotame, has been busy lately. In October, Lotame launched its…
Read More 2 minute read IIdentity Unified ID Gets First CTV Player with fuboTVbyStaff02/04/20211.4K views Sports-focused TV streamer fuboTV today announced its support of Unified ID 2.0, the open-source identity solution from The…
Read More 2 minute read IIdentity Facebook to Preempt Apple’s IDFA Tracking Notification with Its OwnbyStaff02/01/2021479 views According to a new CNBC report, Facebook will preempt Apple’s new ATT (AppTrackingTransparency) notification on iOS 14 with…