IAB Tech Lab Expands Open Measurement for CTV Ads
CTV ads are changing and measurement needs to keep up. To that end, IAB Tech Lab has announced…
Are AI Companies Blocking Users From Removing Smart TV Ads?
After a viral trend showed people using AI coding agents to remove ads and bloatware from smart TVs,…
Comcast’s FreeWheel and Universal Ads Move Sparks Debate
Comcast plans to move FreeWheel and Universal Ads to NBCUniversal as part of its corporate separation next year,…
Claude Is Helping Users Block Smart TVs Ads
People are using Anthropic’s Claude Code to remove ads, bloatware and preinstalled apps from their smart TVs. And…
Nielsen: YouTube Doubles Netflix’s Share of TV Viewing
This chart from Nielsen is going viral on X, and it’s not hard to see why. According to…
Netflix Expands Ad Targeting and Measurement
Netflix is giving advertisers more reasons to spend on its platform. To that end, the company is expanding…
MNTN, AppsFlyer Work to Close the CTV-to-Mobile Gap
TV would like some credit. MNTN has expanded its integration with AppsFlyer to give advertisers a clearer picture…
Gracenote Brings Show-Level CTV Data to The Trade Desk
Gracenote is finally, umm, gracing DSPs. Nielsen’s content intelligence unit (Nielsen has been busy!), which indexes content and…
Universal Ads Brings App Attribution to Premium TV
It’s a performance CTV world, man. We’re just living in it. To that end, Universal Ads is bringing…
FreeCast Rolls Out Local CTV Ad Platform for 210 Markets
FreeCast wants to make local streaming easier to watch — and easier to advertise against. The company has…
Business Insider Is Launching a FAST Channel With Magnite
You get a TV channel. And you get a TV channel. And you get a TV channel! Seriously,…
Pinterest’s tvScientific Launches Measurement Partner Program
Measurement remains one of CTV’s biggest headaches. But Pinterest (?!) is trying to change that. More accurately, their…