Local TV Measurement Speeds Up With Locality–Nielsen Deal
Let’s get local. Locality and Nielsen have come together on a data partnership to integrate Nielsen’s Media Data…
Hulu, Amazon, Peacock Top Streaming Ad Spend Rankings
Ad revenue is table stakes for every premium streamer now. With that in mind, EMARKETER has released a…
DoubleVerify, Spectrum Reach Partner on CTV Transparency
Everyone wants more transparency in CTV. With that in mind, today—timed to the NewFronts—DoubleVerify and Charter’s Spectrum Reach…
MNTN Rolls Out New QuickFrame AI Tools
Family matters. But apparently, performance matters more. (This horrible joke will make sense in a second.) MNTN, the…
Report: Telly Has Just 35,000 TVs in the Field
A new report from Lowpass paints a fairly embarrassing picture for “free TV” startup Telly. Telly is a…
MNTN and Magnite Team Up to Expand Live TV Access
MNTN and Magnite are teaming up again. Last year, MNTN was one of the first integration partners for…
Vibe’s Latest Stunt Shows AdTech Marketing Can Be Fun
Vibe’s Arthur Querou gets advertising — not just for clients, but for Vibe, too. Recently, Vibe went viral…
Samsung Ads and Amazon Ads Team Up
Samsung Ads and Amazon Ads are ending the year with a team up. The two companies today announced…
Headed into 2026, Streaming Transparency Takes Center Stage
I see… a trend. If you’ve been paying attention this week, streaming transparency is quickly becoming the next…
Paramount and Taboola Bet on SMB Performance With New Partnership
I know my calculus. And today, Taboola + Paramount = Performance Multiplier. OK, but seriously — Taboola and…
MNTN and PubMatic Team Up to Expand CTV Access
CTV keeps getting more accessible—and today’s partnership between MNTN and PubMatic pushes that trend forward. Under the deal,…
Vibe.co Raises $50M to Build the ‘Meta for TV Advertising’
Funding is down in adtech—but not for everyone. Yesterday, Vibe.co, which is part of a growing crop of…