Read More 2 minute read TTV Roku and Nielsen Team Up to Steer the Future of TV AdvertisingbyStaff03/01/20211.9K views Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…
Read More 2 minute read TTV Magnite Buys SpotX for $1.17 BillionbyStaff02/05/2021335 views Magnite, the rolled up Rubicon Project and Telaria SSP, today announced that it will buy SpotX from RTL…
Read More 2 minute read TTV New CTV Ad Fraud Scheme Would Have Stolen $30-$50 MillionbyStaff02/02/20211.9K views DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Read More 2 minute read TTV Simpli.fi Steps Beyond DSP with ERP AcquisitionbyStaff01/20/20211.7K views Ad-buying platforms can’t just be ad-buying platforms anymore. Simpli.fi, a DSP that focuses on local advertisers, has acquired…
Read More 2 minute read TTV Top TV Consortium OpenAP Launches SSP for Linear BuyersbyStaff01/12/2021454 views TV company OpenAP, a consortium of TV publishers whose members include AMC, Fox, NBCUniversal, ViacomCBS, The Weather Channel,…
Read More 2 minute read TTV Project OAR Takes Flight With New Tech UpdatesbyStaff01/07/20201.0K views Project OAR (OAR stands for “Open Addressable Ready”) launched in 2018 in an effort to recommend standard advertising…
Read More 2 minute read TTV Cadent Buys 4INFO to Boost CTV & OTT TV Buying & TargetingbyStaff01/05/20201.9K views The promise of CTV and OTT advertising is fundamentally reshaping the ad tech landscape. With the Rubicon and…