Agentic Archives | AdTechRadar

Abstract illustration representing Scope3’s pivot from sustainability to Apostra and agentic advertising.

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Scope3 Pivots Yet Again

byStaff
09/24/2026

Scope3, a company started by adtech OG Brian O’Kelley to help reduce carbon emissions in advertising, which then…

AI advertising agents connected through a common standard, representing IAB Tech Lab’s AAMP 3.0 framework for agentic ad buying.

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IAB Tech Lab’s AAMP 3.0 Fills a Key Gap in Agentic Ad Buying

byStaff
09/22/2026

The IAB Tech Lab is filling in another piece of the infrastructure needed for agentic media buying. The…

ChatGPT Sponsored Agents let users start conversations with business-sponsored AI agents after clicking an ad.

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OpenAI Launches Sponsored Agents for ChatGPT Ads

byStaff
09/17/2026

Well, that’s cool. OpenAI has officially introduced what they’re calling Sponsored Agents, a new ChatGPT ad experience that…

Magnite and Amnet France logos for agentic advertising campaign

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Magnite’s Agentic Ad Push Expands to EMEA

byStaff
09/09/2026

EMEA is going agentic. SSP Magnite says it has launched its first agentic media-buy in EMEA, working with…