IAB Tech Lab Launches Council to Tackle Programmatic Governance
Programmatic is growing up. Or at least it’s trying to. The IAB Tech Lab has launched a Programmatic…
IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs
CAPI is getting some standardization. Earlier today, the IAB Tech Lab announced a new standard up for public…
IAB Tech Lab Rolls Out User Context Protocol
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
IAB Tech Lab Slams Prebid TID Change
The IAB Tech Lab is pushing back against Prebid.org’s change to the transaction ID (TID) in Prebid.js. In…