ReachTV and Orange 142 Partner to Reach Travelers Everywhere
ReachTV has… reached (!) a deal with Orange142, a marketing and media-planning agency, and will be the company’s…
Instacart’s Carrot Ads Earns MRC Accreditation
These carrots are officially MRC accredited. No, but seriously, Instacart has received MRC accreditation for metrics — impressions,…
American Express Unveils Amex Ads to Tap Its High-Spending Cardholders
American Express is joining the party and has launched its own media network, Amex Ads. The company says…
Mastercard Launches Commerce Media Network
With Advertising Week looming, the announcements are announcing! To that end, Mastercard has announced the launch of a…
Albertsons to Launch In-Store Digital Ads
At Cannes, retail media—more than AI, it seems—is once again a major focus. To that end, grocer Albertsons,…
LiveRamp Adds REMAX to its Growing Media Network Roster
REMAX is moving in with LiveRamp. Or is the other way around? 🤔 As data clean rooms continue…
Even Chuck E. Cheese Has a Media Network Now
Have retail and commerce media networks jumped the shark? That was an easy conclusion to draw after last…
PayPal Expands Commerce Media Push to Include Offsite Ads
It’s a commerce media world—and we’re all just living in it. Today, PayPal announced that data from its…
Western Union Taps Magnite to Power Its Commerce Media Network
Western Union continues to ramp up its commerce media business. After officially launching in November and recently partnering…
Western Union Taps Vistar to Power Its DOOH Ad Ambitions
Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Commerce Media is Already Dominating 2025
Retail media—or is it commerce media?—continues to dominate the news cycle as we enter 2025. Consider the past…
Western Union Joins the Media Network Boom with Global, Multicultural Focus
Western Union wants a piece of the media network pie. Yesterday, the money transfer services company launched the…