The Trade Desk Dropped From S&P 500
Less than 24 hours after The Trade Desk announced it was cutting 15% of its global workforce, it…
The Trade Desk Cuts 15% of Its Workforce
The Trade Desk is cutting roughly 15% of its global workforce as part of a major restructuring aimed…
Amazon Ads, Google, Yahoo Lead Forrester DSP Ranking
Wave, everyone. Please! OK, let’s analyze this analyst report. Analyst firm, Forrester, has released its latest Forrester Wave…
Jeff Green Makes His Case for TTD After $150M Stock Buy
Jeff Green is making his case today for The Trade Desk in a piece published on the company’s…
The Trade Desk Pushes Back on Amazon’s DSP Bake-Off
On Friday, Adweek reported that Amazon DSP “is approaching some agencies and offering free head-to-head testing of its…
The Trade Desk Makes Its Move Ahead of Advertising Week
It’s been a busy week for The Trade Desk as Jeff Green’s DSP looks to rebound from a…
Microsoft to Shut Down Invest DSP
Some surprising news to report (though the surprise piece might depend on who you are): In a blog…
Google Drops Barrage of DV360 Updates at NewFronts
Seriously, though. It’s a lot. Google Marketing Platform’s Marta Martinez, Managing Director, Americas, dropped a blog today unveiling…
Does Allstate Have a DSP?
Does Allstate have a DSP? Maybe? Great catch by The Last Party Cookie, who spotted this Allstate job…
Here’s What Reddit Thinks About StackAdapt
Yesterday, DSP StackAdapt raised a massive $235 million, pushing its total funding past the $500 million mark. Following…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Nexxen’s New Deal Marketplace Simplifies Premium CTV Buying
Nexxen yesterday announced Deal Marketplace, a new feature within its DSP that centralizes access to premium CTV inventory…