Report: Phia Founders Knew About Cookie Stuffing
Is Phia phucked? That’s one takeaway from Bloomberg’s latest exposé on the affiliate shopping startup co-founded by Phoebe…
DoubleVerify Uncovers “AfterCall” Ad Fraud Scheme
Spam calls are bad enough. What about spam ads after you make a call? That’s exactly what DoubleVerify’s…
Bill Gates’ Daughter’s Shopping App Faces Cookie Stuffing Allegations
Well, this an unexpected headline. Bloomberg is reporting that Phia, the shopping discounts app co-founded by Bill Gates’…
DoubleVerify Exposes AI “Slop” Factory and the Prompts Behind It
Slop is sloppy, it seems. That’s according to a new report from DoubleVerify, which has uncovered a fraud…
Zombie Developer Accounts Fuel New Mobile Ad Fraud
These zombies prefer budgets over brains. Media effectiveness and measurement company DoubleVerify has uncovered a new mobile ad…
Scam Ads Prompt Irish Publisher to Sue X
“Scamvertising” is a growing threat—and X is the latest platform facing legal action over it. Mediahuis Ireland, the…
White Noise Apps are Secretly Stealing Millions from Advertisers
Ad fraud, especially in new channels, continues to be a threat for the ad industry. A new study…