Measurement company Nielsen has tapped a new head of marketing, with Jamie Moldafsky joining as Chief Marketing and Communications Officer, effective immediately.
Before Nielsen, Moldafsky was CMO at Wells Fargo for nearly a decade, overseeing all facets of the company’s marketing, including global brand strategy, product marketing, media relations, research and analytics, conferences and events, and sponsorships. In total, Moldafsky was at Wells Fargo for 15 years
With that tenure, she is a crisis tested CMO, having supported Wells Fargo through its sweeping sales-practices scandal. She ultimately decided to leave Wells Fargo after the company announced a reorganization of its marketing over the summer, eliminating a centralized CMO to spread marketing out across its business lines.
Before Wells Fargo, Moldafsky held senior marketing, comms and management roles at American Express, Charles Schwab and Whirlpool, where she was KitchenAid’s GM.
The hire comes at a pivotal moment for Nielsen, which is trying to navigate changes in technology and audience behavior, including the rise of connected television (CTV), streaming (video and audio), and a surge in ecommerce due to COVID-19. The company wants to ensure their story evolves accordingly for agencies, brands, marketers, and media companies, repositioning its measurement products and services for this increasingly digital era. That needs to carry through in their marketing and communications, which Moldafsky will now spearhead.
In their release, David Kenny, CEO of Nielsen said: “We’re thrilled to welcome Jamie to Nielsen. She is a seasoned marketing and communications professional with experience in a range of industries, and invaluable expertise in marketing and communications. Jamie’s ability to apply best in class marketing solutions, engage in thought leadership and deploy successful strategies for reputation management will help us accelerate our partnerships with the industry and turbocharge the next era of Nielsen’s business.”
Per Moldafksy: “I’m excited to join Nielsen at such a transformative time in the industry. I look forward to leveraging my past experiences and relationships to help Nielsen achieve its ambitious goals and vision.”
