Media measurement company DoubleVerify has announced it has hired Julie Eddleman as EVP, Global Chief Commercial Officer. In the new role, Eddleman will lead worldwide sales and client services for the company, reporting to CEO Mark Zagorski.
“I’m delighted to welcome Julie to the stellar leadership team at DV,” said Zagorski. “She’s one of the most respected digital marketing and commercial leaders in the industry, with a proven track record of building strong, supportive business cultures and long-term, strategic partnerships with leading global brands. At DV, our mission is to foster transparency and trust in digital marketing – helping to build a stronger, more secure ad industry. We are excited to add a leader of Julie’s caliber to our team, as we deliver on this mission and continue to expand our global enterprise.”
Eddleman was most recently in a key role at Google, serving as Global Client Partner. There she ran global partnership and growth strategy for some of their largest clients, including Procter & Gamble, Coca-Cola, McDonald’s, General Motors, Ford and Fiat Chrysler. According to the company’s press release, while at Google Eddleman “partnered with product, engineering, research and legal teams to advocate on behalf of clients.” She also secured advertiser input to influence Google’s ad products.
Prior to Google, Eddleman led North America marketing at Procter & Gamble, including “media planning & buying, sports marketing, branded entertainment and retailer marketing.” She led over 400 employees and 1,000-plus agency personnel.
“The combination of Julie’s time at P&G and Google – where she most recently managed an incredible roster of global brands and championed measurement solutions for these accounts, will be invaluable as we continue to build partnerships with an increasing number of the world’s leading digital advertisers,” added Zagorski.
“DV is a trusted partner for many of the world’s largest brands and media platforms,” said Eddleman regarding the new role. “Given my extensive background in digital media and advertising, I’m well aware of the issues around transparency, brand reputation and performance that global brand advertisers face. DV is leading the pack in terms of powering media quality and effectiveness – continuously innovating to deliver offerings across social, mobile, video, CTV, and programmatic platforms, and I am excited to bring my experience and leadership to the organization.”
In addition to her notable client work, Eddleman was also a recognized Diversity & Inclusion leader at Google. She served as one of six senior women globally spearheading Google’s more than 20,000-person Women@Google Employee Resource Group. She was also one of the senior leaders on Pride@Google, heading strategies to recruit, retain and advance LGBTQ+ employees. Eddleman also helped gut check Google’s marketing efforts to promote inclusivity.
DoubleVerify continues to make notable hires over the last year. In addition to Eddleman, the company added Jack Smith, a former GroupM executive, as Global Chief Product Officer in August. Prior to that, in July the company brought in Zagorski for CEO. He was previously CEO of Telaria.
