Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the world of adtech. Every Friday, we’ll bring you one tweet that captures important trends, shares valuable data, or offers unique perspectives on the market.
This week’s Tweet of the Week honoree is Eric Tilbury, Senior Director of Solutions and Engineering and Ad Operations at Inuvo. Inuvo is an AI-powered adtech solutions company that serves agencies, brands, and platforms.
In the tweet, Tilbury wonders why Xandr isn’t the market-leading DSP today, especially given AppNexus’ advantage as one of the OGs of adtech. Owner Microsoft should’ve also given them a leg up, he says, given their deep pockets.
There are some really insightful responses to his question, which you can see below. My own thought: Microsoft has unique, scaled supply, as well, from Outlook to MSN.com to Xbox. Could that be more of a factor in Xandr’s value story?
Check out Tilbury’s full tweet here, and be sure to share your spicy takes in the thread.
