Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the world of adtech. Every Friday, we’ll bring you one tweet that captures important trends, shares valuable data, or offers unique perspectives on the market.
This week’s highlighted tweet comes from anonymous account AdTech Congratulating Itself, spotting something unusual: Donald Trump’s campaign isn’t spending on CTV. With just around one week until the election, adtech platforms are wondering where Trump’s ad dollars are going, especially as viewership shifts to CTV.
This matters for the ecosystem, since the election was expected to boost CTV spending significantly.
The observation kind of matches findings from a late September Wesleyan Media Project report. Their analysis shows pro-Harris forces outspending pro-Trump groups on TV, with $73 million spent on Harris ads versus $45 million for Trump. This gap extends to digital advertising, too. The drop in pro-Trump TV and digital spending suggests his campaign is either making unusual choices or facing budget constraints.
As viewers move to CTV and digital, Trump’s absence could mean several things: a strategic choice (maybe focusing on social?), budget limits (Harris has more funds, per reports), or simply a missed opportunity (though Trump’s team knows digital very well).
Check out AdTech Congratulating Itself’s tweet and tell us—are you surprised? Seeing the same patterns? Let us know!
