AdTech stocks are looking pretty rosy in Q1, right?
The Trade Desk is getting in on the action, too. The company has officially bounced back from a rough Q4. In Q1, Jeff Green’s DSP posted 25% year-over-year growth, hitting $616 million in revenue. That’s well above its guidance of at least $575 million, which would have reflected 17% growth. Big beat, and congrats to the team.
Here’s what Green had to say about the results and the road ahead:
“Amid increased macro volatility to start the year, 2025 is shaping up as an important time for marketers. Leading marketers are looking for ways to embrace the open internet, where their consumers are spending most of their time, to drive business differentiation and growth. Kokai is giving them more power than ever to accomplish that, in stark contrast to the many limitations of walled gardens. As a result, The Trade Desk is well positioned to help our clients succeed and capture greater share by harnessing the full power of the open internet.”
Why This Matters:
TTD is back, right?
The company took a few hits after its soft Q4 earnings, but Green says they’re “encouraged by the early impact of the strategic upgrades we implemented in Q4, which contributed to our outperformance.”
This momentum also comes at a good time, as the Google adtech antitrust trial adds tailwinds. Green’s comment from the last earnings call still resonates:
“Regardless of what happens with the pending trial decision, Google will likely distance itself from the Open Internet. If and when Google exits the Open Internet, they will leave a big hole and a big opportunity for the rest of us.”
Experts React:
Forget the experts, here’s what the market did after the announcement:
Our Take:
This gives TTD the momentum it needed. The company had been in a bit of a spiral since the Q4 surprise, and this should bring the swagger back. Maybe all it took was Jeff Green posting on LinkedIn.
