The Trade Desk is responding to reports of a reorganization and layoffs that surfaced yesterday — and pushing back on how the changes are being framed.
According to those reports, the layoffs impacted less than 1% of the company, which currently has a headcount of roughly 3,900 employees. In a statement provided to the press, The Trade Desk said the move “is part of our mission to constantly ensure we have the right skills and experiences in place to drive innovation and value for the world’s biggest advertisers in a fast-evolving ad tech environment,” adding that “a handful of folks are moving on from The Trade Desk.”
A few hours ago, Founder and CEO Jeff Green addressed the changes directly in a LinkedIn post.
“Yesterday,” Green wrote, “we did the biggest re-org in TTD history. It is all an effort to spread out the ~750 people we hired just this year (so far) and focus all ~4,000 to make the best of 2026.” He added that “at TTD we’ve been hiring while other tech players have put in place hiring freezes,” ending the post with: “And we’re still hiring!”
Here’s the full post:
Why This Matters:
Perception is reality. TTD has had a rough year, with its stock down nearly 70% and hovering around $37 per share. The company doesn’t want to be seen as limping into the new year. Hence the strong pushback.
From TTD’s perspective, these aren’t layoffs — they’re part of a broader reorganization meant to “spread out… the people we hired just this year,” as Green put it.
Experts React:
Our Take:
If the line “yesterday we did the biggest re-org in TTD history” from Green’s LinkedIn post sounds familiar, it’s because it is.
Back in February, following the company’s first earnings miss, Green struck a similar note on the Q4 earnings call, saying: “I want to highlight four major changes we’ve made at The Trade Desk… First, we did the largest reorganization in company history in December.”
Beware TTD in December, I guess?
