Advertising media is changing — and Marketecture Media is a great example of that.
Timed to CES last month, Marketecture announced a new $1 million raise backed by well-known adtech and media executives and investors, including David Rosenblatt, Rob Norman, Scott Messer, Jim Payne of Breakpoint Capital, and Aperiam. What began as a podcasting business has quickly grown into a more comprehensive B2B media platform focused on advertising and adtech. The company says the new capital will support continued organic growth and drive future M&A, an area where Marketecture has already been pretty active.
Case in point: over the past year, the company completed six acquisitions across the content and community spaces, including Adland.tv, an archive of TV commercials, and Serial Marketers. Marketecture has also built a booming events business with Marketecture Live. Altogether, Marketecture grew an eye-popping 250% year over year.
Founded by Ari Paparo, Jeremy Bloom, and the beloved AdTech God, we caught up with Jeremy, Marketecture’s CEO, to hear what the funding round signals for the company’s next phase — and where he sees the adtech media landscape heading next.
Check out the full interview below.
1. Congrats on the funding. Why raise?
“We raised to scale trust.
If you look at what POSSIBLE built through conferences or what Barstool proved with authentic, community-first media, the common thread is credibility. Marketecture already works. We have real revenue, real audiences, real sponsors, and real demand from both operators and investors. The capital lets us scale what’s resonating, deepen the content, community, and events flywheel, invest in smarter distribution and data, and make selective acquisitions. Most importantly, it gives us the flexibility to move fast and keep building something that feels human, not transactional.”
2. Adding to the Marketecture portfolio makes sense — what types of companies could make sense?
“We’re drawn to marketing and advertising communities that want to get smarter together, paired with content from trusted industry voices. Think communities like AI Marketers Guild or Serial Marketers, alongside creators such as Eric Seufert, Brian Wieser, and Eric Franchi. These are people and platforms that value clarity, curiosity, and real insight.
We look for media brands, newsletters, and events with credibility and a point of view that genuinely helps people learn. When something consistently adds value, it belongs in the Marketecture ecosystem.
That same mindset shapes what we’re building next. We’re creating the IMDb for advertising and marketing. It’s called M.A.D. (Marketecture Ad Database – maddb,ai), an AI-driven community news reader that brings everything happening across the industry into one place, so people can spend less time searching and more time understanding.
We’re also going to be creating way more homegrown content in 2026 and beyond. We’re social first and put ourselves out there.”
3. I feel like the Adland.tv architecture has a lot of value as a dataset. Am I overthinking this? Is there an AI play here somewhere?
“You’re not overthinking it at all.
I love that you brought this up. Adland.tv isn’t just an archive, it’s nearly 100,000 creative assets spanning decades of TV advertising: Super Bowls, holiday campaigns, global markets, and everything in between. That gives us a rare lens into how brands think, how culture shifts, and how creative trends evolve by geography, politics, and over time.
When you apply AI to that scale, you can start surfacing patterns around tone, messaging, formats, and performance signals that were impossible to see before. Pair that with a massive, highly engaged community of creatives, marketers, and operators contributing context and perspective, and it becomes much more than content. It becomes intelligence.
There’s a very real AI play here, and for anyone attending MarketectureLive (MLIII), you’ll get a first-hand look at where this is going. Wink wink.”
4. What adtech areas do you think will be the most consequential this year?
“Accountability never goes out of style.
Measurement will always matter. The opportunity right now is making the complex and confusing simple. I’m extremely bullish on AIO, AEO, and GEO, essentially the SEO of the future. After spending more than a decade across TubeMogul and Adobe, transparency and real-time reporting consistently won. AI-powered creative testing, paired with human oversight, only strengthens that accountability. The endgame is making CTV and TV as simple and measurable as search and social, where sight, sound, and motion sync seamlessly across screens instead of being siloed by device type.
I also don’t think we’ll see extreme 180-degree shifts overnight. Consumers are stubborn, and there are too many walled gardens, tech oligarchies, legal and procurement teams, and slow-moving systems to flip the table in a year. But attention spans are shrinking. Communities matter more. Less polished, more human content feels natural and earns trust. Loyal niche audiences beat mass reach. Quality beats quantity. Every time.”
5. What’s something that would surprise people about the Marketecture business?
“What surprises people most is how operational Marketecture actually is in approximately 20 months of coming together.
From the outside, it looks like content, community, and events. Behind the scenes, it’s a disciplined media business with real systems, real revenue, and a clear strategy. The creativity gets the attention. The execution is what makes it durable.
What also surprises people is how it started. Three operators with microphones and no traditional media backgrounds. One empathetic, anonymous voice focused on lifting others up. One seasoned operator honest about his blind spots and the opportunities. And me, showing up like Yogurt from Spaceballs, figuring out how to monetize content, community, and events as an amiable bridge beyond adtech. It was also my first time selling in nearly 15 years; our whole team is encouraged to be creative.
When Ari, AdTechGod, and I formed Marketecture Media, we didn’t meet in person as co-founders until Advertising Week New York in 2024. We built real trust and a real business before ever being in the same room.
As we scaled, bringing Amelia Tran on board helped us get far more organized and disciplined without losing our personality. We also work with incredible contractors who have their own entrepreneurial spirit and genuinely love our style.
And one last thing that surprises people: this wasn’t easy money. ATG hated his day job. Ari was bored. OhHello was still being built and I had bills to pay. By choice, I made less money in 2023 than I did my first year out of college. Entrepreneurship isn’t for people with low risk tolerance or the faint of heart!”
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Thanks to Jeremy for joining us. Stay tuned for more insights from the leaders shaping adtech in our 5 Questions series.
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