Fetch is bringing the receipts. (We had to do it, don’t hate us!)
An interesting partnership as we kick off POSSIBLE — SSP Media.net has teamed up with Fetch, the consumer rewards app, to bring its commerce data into SELECT, the company’s curation platform. According to a blog post, this is the first in a broader network of commerce data partners.
Fetch users scan more than 13 million receipts per day, capturing real-world buying activity across online and in-store environments. (You scan for points, which can be redeemed for gift cards.) That behavioral data can now be used by advertisers to build privacy-safe audience segments within SELECT.
Why This Matters:
Media.net already taps into search intent through its SearchSignals offering, which takes in aggregate search query data from partners and translates the signals into audience segments for programmatic ads on the open web.
Adding transaction-level data brings observed purchase behavior into the mix, allowing buyers to layer inferred intent with actual outcomes for more precise targeting. Notably, Fetch’s data is retail-agnostic, offering a broader view of consumer behavior than a single-retailer partnership.
The goal is an end-to-end solution: SELECT handles audience creation and activation, while ELEVATE, Media.net’s measurement solution, uses a privacy-safe clean room to link ad exposure to subsequent purchase activity. For advertisers, this offers a more transparent and measurable path from impression to conversion on the open web.
Experts React:
Both executives cited in the press release emphasized the open web angle.
According to Karan Dalal, COO, Media.net: “What makes this partnership with Fetch especially compelling is the ability to bring observed purchase data into both activation and measurement, lighting up a clearer connection between media exposure and business outcomes on the open web.”
Similarly, Daniel Block, GM, Data Revenue & Partnerships at Fetch: “This partnership with Media.net brings those signals into the open web to make targeting and measurement more grounded, actionable, and reflective of actual consumer behavior.”
Our Take:
Curation is still hot. Here, the curation is doing more than packaging supply—it’s starting to incorporate differentiated data into how inventory is valued and transacted. It’s all part of a broader push from SSPs to move beyond being simple access points for inventory and instead bring unique data into the decisioning layer to improve performance.
This also reflects growing demand for signals that go beyond proxies like clicks or “just” contextual alignment. Transaction data—especially when retail-agnostic—offers an attractive way to tie media to outcomes.
AdTechRadar is owned by Chris Harihar, an EVP at Mod Op. Media.net is a Mod Op client.
