Meta Boosts Brand Safety with New Third-Party Controls
It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…
DV Cracks Down on Illegal Sites with New Default Blocking Tools
Verification is often like Switzerland, trying not to “take a side” on an issue. But, in this case,…
Amazon to Return to X—Is Apple Next?
Amazon and X are mending fences. According to The WSJ, the e-commerce and streaming giant will boost ad…
Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…
Is X Brand Safe? It Just Might Be Now
Are you hungover? We’re hungover. Donald Trump has won the 2024 Presidential Election. He is now President-Elect Trump.…
Dentsu and 614 Group Initiative Halted After GOP Concerns
Dentsu has abandoned a brand safety and journalism initiative, in partnership with The 614 Group, according to a…
Is News Brand Safe? DoubleVerify Says ‘Yes’ With New Initiative
Over the last couple of months, a growing chorus of agencies and vendors have declared “news is brand…