Media.net Adds Experian Audience Data to SSP
Cookies may be sticking around (for real this time!), but contextual targeting still matters. Media.net, a contextual advertising…
FreeWheel Launches Contextual Marketplace to Boost Ad Targeting Across Streaming
Comcast’s FreeWheel today announced the launch of a Contextual Marketplace to help publishers monetize streaming inventory and to…
GumGum Urges Industry to Embrace Contextual, Ditch Identity
At Advertising Week, GumGum, a leading contextual adtech company, is calling on the industry to move away from…
What’s Next for Telegram’s Ad Business After CEO’s Arrest?
Last week, Pavel Durov, the enigmatic founder and CEO of Telegram, was arrested by French authorities who alleged…
With Cookies Crumbling, Peer39 Launches Contextual Data Marketplace
As the identity wars rage on, contextual advertising platform Peer39 is rightfully seizing the moment. This week the…