New Tool Helps Publishers Track Data Integrity
The Brand Safety Institute is following up its MFA transparency dashboard launch with a new tool focused on…
Roku & Adobe Unveil Customer Data Platform Partnership
Secure data collaboration is everything in 2025. See the InfoSum/WPP acquisition as an example. Case in point: Yesterday,…
Costco Audiences Now Available to Advertisers Through Yahoo DSP
Costco undeniably has the best rotisserie chicken. That’s just a fact—and now that we’ve gotten that out of…
Adobe Officially Rolls Out Real-Time CDP Collaboration
Adobe has rolled out what might be the longest product name in history. (Just kidding, Adobe product marketing…
Report: Data Collaboration Spending ‘Set to Surge’
Data collaboration adoption is on the rise, according to a new report. Lotame, the OG data company that…
GroupM Partners with InfoSum for First-Party Data Support
“Neutrality, being agnostic, and being independent” is core to data clean room player InfoSum’s success, says Lauren Wetzel,…
Lotame Keeps Evolving with Curation Offering
Don’t call Lotame a DMP. Even in its 18th year, Andy Monfried’s company continues to reinvent itself. Last…