Nielsen and InfoSum Link Up on Data Collaboration
Interoperability is still hot, damnit. Nielsen announced today that its Nielsen Marketing Cloud (NMC) data is now available…
New Tool Helps Publishers Track Data Integrity
The Brand Safety Institute is following up its MFA transparency dashboard launch with a new tool focused on…
Roku & Adobe Unveil Customer Data Platform Partnership
Secure data collaboration is everything in 2025. See the InfoSum/WPP acquisition as an example. Case in point: Yesterday,…
Costco Audiences Now Available to Advertisers Through Yahoo DSP
Costco undeniably has the best rotisserie chicken. That’s just a fact—and now that we’ve gotten that out of…
Adobe Officially Rolls Out Real-Time CDP Collaboration
Adobe has rolled out what might be the longest product name in history. (Just kidding, Adobe product marketing…
Report: Data Collaboration Spending ‘Set to Surge’
Data collaboration adoption is on the rise, according to a new report. Lotame, the OG data company that…
GroupM Partners with InfoSum for First-Party Data Support
“Neutrality, being agnostic, and being independent” is core to data clean room player InfoSum’s success, says Lauren Wetzel,…
Lotame Keeps Evolving with Curation Offering
Don’t call Lotame a DMP. Even in its 18th year, Andy Monfried’s company continues to reinvent itself. Last…