Cinema Ad Attribution Comes to TransUnion
Movie theater ad data is finally breaking out of its silo. National CineMedia (NCM), the largest cinema advertising…
Why Netflix’s New Ad Metric Makes Sense
Netflix has announced a new ad metric — and it’s already drawing some criticism. The new metric, “monthly…
DoubleVerify Deepens Microsoft Integration to Cover Bing, Outlook, and Games
Death, taxes, and DoubleVerify integrations. To that end, yesterday, DoubleVerify and Microsoft announced an expanded technical integration for…
Acxiom and TTD Launch True Intelligence
Who needs artificial when you can have true? IPG’s data tech company Acxiom has launched True Intelligence, a…
Nielsen Launches Outcomes Marketplace for TV Measurement
It’s not enough to drive outcomes—you need to own the phrase conceptually. That brings us to yesterday’s announcement…
iSpot and NCM Partner to Track Theater Ad Performance
National CineMedia (or “NCM”) and iSpot are bringing ad measurement to the silver screen. The two companies announced…
Paramount, iSpot, and Circana Link Up to Tie TV Ads to In-Store Sales
“Bridging the gap between in-store sales and online”—we’ve heard that before. But this one seems pretty cool. Circana,…
Google’s Meridian is Now Widely Available
Are we in the outcomes era? (Shouldn’t it have always been?) Today, in a blog post, Google announced…
Comcast’s Effectv Taps Clarivoy for Better Auto Ad Attribution
Comcast is kind of crushing it on the adtech side lately, no? Earlier this week, the company announced…
Nielsen Partners with Realeyes to Decode Attention
Nielsen’s cross-media measurement platform, Nielsen ONE, is getting an attention upgrade for the holidays. Last week, the measurement…
As Ban Looms, TikTok Partners with Nielsen for Cross-Platform Measurement
A TikTok ban is more likely now, you say? That’s not slowing down the company’s ad ambitions. On…
DoubleVerify Advocates for More ‘Meaningful’ Attention Research
AdAge recently published an article titled “Attention Metrics Don’t Work,” citing two studies that show “little or no…