Paramount, iSpot, and Circana Link Up to Tie TV Ads to In-Store Sales
“Bridging the gap between in-store sales and online”—we’ve heard that before. But this one seems pretty cool. Circana,…
Google’s Meridian is Now Widely Available
Are we in the outcomes era? (Shouldn’t it have always been?) Today, in a blog post, Google announced…
Comcast’s Effectv Taps Clarivoy for Better Auto Ad Attribution
Comcast is kind of crushing it on the adtech side lately, no? Earlier this week, the company announced…
Nielsen Partners with Realeyes to Decode Attention
Nielsen’s cross-media measurement platform, Nielsen ONE, is getting an attention upgrade for the holidays. Last week, the measurement…
As Ban Looms, TikTok Partners with Nielsen for Cross-Platform Measurement
A TikTok ban is more likely now, you say? That’s not slowing down the company’s ad ambitions. On…
DoubleVerify Advocates for More ‘Meaningful’ Attention Research
AdAge recently published an article titled “Attention Metrics Don’t Work,” citing two studies that show “little or no…
Confiant and Colossus Team Up to Take Down Malvertising
The ad industry is facing a growing threat: malvertising. CNBC reported in September that malvertising—hackers using online ads…
Adelaide Brings Pre-Bid Attention Targeting to The Trade Desk
Move over, AI. Attention is hot, too. Adelaide, the attention-focused startup, has announced an expanded integration with The…
EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…
DoubleVerify Can Now Classify Deepfakes on Meta
To beat AI, you might need AI. On Friday, DoubleVerify announced it has expanded its Meta media quality…