Flashtalking Acquires Anti-Fraud Company Protected Media
Independent ad server Flashtalking is getting into the verification business. Today, the company announced it’s acquiring Protected Media,…
DoubleVerify Launches Cookie-less Performance Measurement Solution
Media measurement company DoubleVerify is officially entering the performance measurement category with a new solution called Authentic Attention.…
YouTube Touts Third-Party Accreditation for Brand Safety
Earlier this week, YouTube announced it had become the first UGC platform to receive a content level brand…
AppLovin Wants to be a One-Stop Shop with Adjust Acquisition
Mobile app marketing platform AppLovin has announced an agreement to acquire Adjust, a Berlin-based mobile app attribution provider…
DoubleVerify Says New Offering is the ‘Next Evolution’ of Brand Safety
Media measurement company DoubleVerify has launched Brand Suitability Tiers for both advertisers and publishers. The launch comes after…
AppsFlyer, Now Valued at $2 Billion, Lands Investment From Salesforce
Mobile attribution and analytics company AppsFlyer has landed an investment from Salesforce Ventures, extending a $210 million Series…
DoubleVerify Debuts Real-Time Ad Performance Solution at CES
Today, at CES, DoubleVerify launched a brand-new, real-time measurement platform to evaluate online ad effectiveness called Authentic Performance.…