IAB Tech Lab Debuts ADMaP for Secure Attribution Measurement
PETs, TEEs, now ADMaP. Adtech and its acronyms, man. The IAB Tech Lab launched the Attribution Data Matching…
IAB Tech Lab Advances Ad Privacy with PAIR Protocol
About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
Google Updates Privacy Sandbox Following Industry Feedback
Google has shared an update on new developments for Privacy Sandbox in a blog post published today. Amit…
InfoSum CEO Responds to Google’s Confidential Matching
Yesterday, Google announced the introduction of “confidential matching,” a new, security-focused way to connect an advertiser’s first-party data…
Google Launches ‘Confidential Matching’ to Enhance Advertiser Data Security
Google has announced a new, security-focused way to connect an advertiser’s first-party data with their measurement and audience…
LiveRamp Buys DataFleets for Privacy-Minded Data Collaboration
Data platform LiveRamp has agreed to buy DataFleets, a privacy-focused analytics platform for private and distributed data management.…