Google Pulls Back on Cookie Deprecation (Again)
Do the Google people sleep? On the weekends, maybe? The company has just announced it will not move…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
France Slaps Apple With $162M Fine Over ATT
Revenge is best served on a baguette. Apple has been fined €150 million – equivalent to $162.4 million…
Criteo Launches Open-Source Dataset to Support Ad Privacy
Criteo is continuing its AI leadership push with a new open-source dataset. The company has launched CriteoPrivateAd, which…
IAB Tech Lab Rolls Out First Official Version of PAIR Protocol
In the words of the immortal Eminem: “Oranges, peaches, PEARS, plums, syringes.“ Okay, awkwardly moving on: after a…
Symitri Lands Media.net as First Partner
CES 2025 feels very… partner-y, doesn’t it? Case in point: Symitri, the newly formed, privacy-focused adtech company (that…
Google Policy Update Faces ICO Scrutiny for Fingerprinting
Google updated its ad platform policies this week to “reflect the latest evolutions in technology and meet our…
FTC’s New AdTech Villain (For Today): Data Clean Rooms
The FTC has set its sights on the adtech industry once again (it feels like there’s a pattern…
IAB Tech Lab Finalizes Accountability Platform to Boost Consent Compliance
The IAB Tech Lab has announced the finalized specification for its Accountability Platform, a framework designed to improve…
IAB Tech Lab Debuts ADMaP for Secure Attribution Measurement
PETs, TEEs, now ADMaP. Adtech and its acronyms, man. The IAB Tech Lab launched the Attribution Data Matching…