Read More 3 minute read PPrivacy IAB Tech Lab Advances Ad Privacy with PAIR ProtocolbyStaff10/04/2024601 views About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
Read More 2 minute read PPrivacy Google Updates Privacy Sandbox Following Industry FeedbackbyStaff09/18/2024263 views Google has shared an update on new developments for Privacy Sandbox in a blog post published today. Amit…
Read More 2 minute read PPrivacy InfoSum CEO Responds to Google’s Confidential MatchingbyStaff09/13/2024244 views Yesterday, Google announced the introduction of “confidential matching,” a new, security-focused way to connect an advertiser’s first-party data…
Read More 2 minute read PPrivacy Google Launches ‘Confidential Matching’ to Enhance Advertiser Data SecuritybyStaff09/12/2024218 views Google has announced a new, security-focused way to connect an advertiser’s first-party data with their measurement and audience…
Read More 2 minute read PPrivacy LiveRamp Buys DataFleets for Privacy-Minded Data CollaborationbyStaff02/08/2021617 views Data platform LiveRamp has agreed to buy DataFleets, a privacy-focused analytics platform for private and distributed data management.…