TTD CEO Says Some SSPs Are “Flipping Houses”
Flipping Inventory, now on Bravo. Yesterday at Marketecture Live, The Trade Desk CEO Jeff Green used a blunt…
Prebid Kills Cross-Exchange Transaction IDs?
Stuff is happening. That’s what we probably should’ve called this blog (news site?). Anyway, stuff IS happening, like,…
MFA or Not? New Tool Gives Publishers Greater Clarity
The Brand Safety Institute (BSI), an organization that promotes brand safety across the industry and accredits Brand Safety…
Bid Duplication Wastes Up to $20 Billion Annually
On Friday, in a post on X, Jud Spencer, a software developer at DSP The Trade Desk, estimated…
ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…