Media.net and Claritas Launch SSP Measurement and Optimization Solution
2025 really is shaping up to be the year of the SSP. Continuing that trend, Media.net, an SSP…
Pixalate Ranks “The Most Direct” SSPs
Pixalate has released its Supply Path Optimization (SPO) Score rankings for SSPs for the second half of 2024.…
Disney and Magnite Strengthen Ties with Two-Year Deal
Magnite and Disney are re-upping. The largest independent SSP has announced a two-year extension of its partnership with…
Blitz Makes Magnite its Preferred SSP
Magnite has announced an interesting customer win, sharing that Blitz, a platform that lets gamers analyze their performance…
GroupM to Use PubMatic Globally
After a big earnings report in February, PubMatic has another feather in its cap. On Tuesday, the sell-side…
Verizon Media Becomes Microsoft’s Preferred Global SSP
Verizon Media and Microsoft today announced an expanded relationship, with Verizon Media taking over as Microsoft’s preferred global…