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Split graphic showing digital ad growth rising upward alongside a declining linear TV icon, illustrating shifting U.S. ad spend trends in 2026.
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TThe Market

IAB: CTV, Social, and Commerce Media Will Drive Growth in 2026

  • byStaff
  • 01/29/2026
  • 145 views
Digital channels are still doing the heavy lifting for ad growth. That’s one of the clearest takeaways from…
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