Nielsen Partners with Realeyes to Decode Attention
Nielsen’s cross-media measurement platform, Nielsen ONE, is getting an attention upgrade for the holidays. Last week, the measurement…
DoubleVerify Advocates for More ‘Meaningful’ Attention Research
AdAge recently published an article titled “Attention Metrics Don’t Work,” citing two studies that show “little or no…
Adelaide Brings Pre-Bid Attention Targeting to The Trade Desk
Move over, AI. Attention is hot, too. Adelaide, the attention-focused startup, has announced an expanded integration with The…