Cinema Ad Attribution Comes to TransUnion
Movie theater ad data is finally breaking out of its silo. National CineMedia (NCM), the largest cinema advertising…
DoubleVerify Launches Cookie-less Performance Measurement Solution
Media measurement company DoubleVerify is officially entering the performance measurement category with a new solution called Authentic Attention.…
AppsFlyer, Now Valued at $2 Billion, Lands Investment From Salesforce
Mobile attribution and analytics company AppsFlyer has landed an investment from Salesforce Ventures, extending a $210 million Series…