IAB Tech Lab Advances Ad Privacy with PAIR Protocol
About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
InfoSum CEO Responds to Google’s Confidential Matching
Yesterday, Google announced the introduction of “confidential matching,” a new, security-focused way to connect an advertiser’s first-party data…
Google Launches ‘Confidential Matching’ to Enhance Advertiser Data Security
Google has announced a new, security-focused way to connect an advertiser’s first-party data with their measurement and audience…