Nielsen and InfoSum Link Up on Data Collaboration
Interoperability is still hot, damnit. Nielsen announced today that its Nielsen Marketing Cloud (NMC) data is now available…
WPP Gets a New PET, Scoops Up InfoSum
If you’re an agency, and M&A is all the rage in adtech right now, why shouldn’t you get…
FTC’s New AdTech Villain (For Today): Data Clean Rooms
The FTC has set its sights on the adtech industry once again (it feels like there’s a pattern…
GroupM Partners with InfoSum for First-Party Data Support
“Neutrality, being agnostic, and being independent” is core to data clean room player InfoSum’s success, says Lauren Wetzel,…