IAB Tech Lab Rolls Out First Official Version of PAIR Protocol
In the words of the immortal Eminem: “Oranges, peaches, PEARS, plums, syringes.“ Okay, awkwardly moving on: after a…
IAB Tech Lab Debuts ADMaP for Secure Attribution Measurement
PETs, TEEs, now ADMaP. Adtech and its acronyms, man. The IAB Tech Lab launched the Attribution Data Matching…
IAB Tech Lab Advances Ad Privacy with PAIR Protocol
About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
InfoSum CEO Responds to Google’s Confidential Matching
Yesterday, Google announced the introduction of “confidential matching,” a new, security-focused way to connect an advertiser’s first-party data…