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supply chain optimization

1 post
Before-and-after house renovation image illustrating Jeff Green’s comparison of SSPs to house flippers during a discussion about programmatic supply chains.
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  • 3 minute read
SSPO

TTD CEO Says Some SSPs Are “Flipping Houses”

  • byStaff
  • 03/12/2026
Flipping Inventory, now on Bravo. Yesterday at Marketecture Live, The Trade Desk CEO Jeff Green used a blunt…
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