Amazon Ads is expanding its AI offerings for advertisers with two new tools.
The first is Video generator (no capital “G”?!) a free AI tool that creates video content for campaigns using product images, product features, and Amazon’s aggregated e-commerce data.
The second is Live image (no capital “I”?!), which adds motion and dimensionality to static product images. For example, it can turn a basic coffee mug photo into a pic showing steaming coffee.
Both Video generator and Live image are in beta testing with select U.S. advertisers.
Why This Matters:
Amazon is trying to make it easier to add video and rich images to campaigns.
It’s no secret that video and rich imagery improve ad campaign performance. Also, consumers prefer video content over other formats, with 89% wanting more video from brands, according to reports. On e-commerce platforms like Amazon, video is especially crucial as 58% of shoppers use videos to make purchasing decisions.
Of course, creating video content is often time-consuming and expensive, especially for smaller Amazon sellers. Amazon’s new AI ad tools help streamline this process, making it easier and more affordable for sellers to meet consumer demand for video content.
Experts React:
Jay Richman, VP of product and technology for Amazon Ads, says “Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”
Our Take:
Major tech companies like Amazon and Meta are introducing practical AI innovations that may not seem revolutionary but offer real value. These new Amazon tools are a prime example. While not flashy, they help advertisers, especially smaller ones, create more effective ads with less effort and cost.
And, of course, Amazon Ads is being loud about them, debuting them at their big seller conference, Accelerate. Every AI feature, no matter how minor it might appear, becomes part of these companies’ broader AI narratives. That’s good for the stock price and for shareholders.
