Stick ChatGPT into an ad—now ship it!
Last week, video platform Dailymotion, through its advertising division Dailymotion Advertising, rolled out a new interactive ad format called EchoAI. It’s essentially a video ad with an embedded, AI-powered chatbot experience nesting inside of it, allowing viewers to engage directly with the brand by asking questions about the product or service being promoted.
Here’s an example:
The chatbot is trained, according to Dailymotion, on the advertiser’s proprietary content—such as website copy, documentation, and FAQs—making it feel like a built-in knowledge base inside the ad.
EchoAI is now available in open beta across all markets where Dailymotion offers ads and supports 20 languages on all screens: desktop, mobile, tablet, and even CTV. (Are the CTV interactions voice-enabled, too? If so, cool!)
Why This Matters:
Advertisers are increasingly looking for ways to integrate AI into their campaigns. To date, however, most of that has shown up in the creative—AI-generated images, video, or copy. (To varying degrees of success.) But using AI to create a two-way experience inside the ad unit itself? That’s unique, and offers a different level of utility. It basically turns the ad into a live touchpoint for moving customers further down the funnel while collecting valuable data on what viewers are most curious about.
Candidly, why aren’t we seeing more formats like this from non-walled social platforms and publishers? Feels like a no-brainer given how “easy” it has become to integrate high-quality chat experiences into digital experiences.
Experts React:
It’s rare for a press release to include genuinely insightful executive quotes—but the EchoAI launch includes a strong one from Hamza Kourimate, Chief Marketing Officer at Dailymotion B2B:
“For too long, brands have been talking at consumers. The real promise of generative AI isn’t just faster content creation—it’s the ability to build genuine dialogue. With EchoAI, we’re launching the first video ad experience designed for this shift: helping brands move from broadcasting to conversation.”
Yeah, I mean, that nails it.
Our Take:
More of this, please. Ads don’t have to be vehicles to solely drive a click—they can actually do something. Creating a conversational layer, powered by AI and available across screens (including CTV), adds real value for brands and users alike.
