As PMax Hits 1 Million Advertisers, Google Debuts New Reporting Tools
Google’s AI performance solution, Performance Max (PMax), has officially crossed the one-million advertiser mark. Additionally, the company is…
PayPal Expands Commerce Media Push to Include Offsite Ads
It’s a commerce media world—and we’re all just living in it. Today, PayPal announced that data from its…
FreeWheel Declutters With New CTV Suites
FreeWheel is more than you might think — and now, it’s easier to understand, too. Today, the company…
New Tool Helps Publishers Track Data Integrity
The Brand Safety Institute is following up its MFA transparency dashboard launch with a new tool focused on…
Media.net Adds Experian Audience Data to SSP
Cookies may be sticking around (for real this time!), but contextual targeting still matters. Media.net, a contextual advertising…
Google Pulls Back on Cookie Deprecation (Again)
Do the Google people sleep? On the weekends, maybe? The company has just announced it will not move…
Jeff Green Breaks His Silence on LinkedIn
Jeff Green is leaning into LinkedIn. After months of posting sparingly, The Trade Desk CEO has ramped up…
Roku & Adobe Unveil Customer Data Platform Partnership
Secure data collaboration is everything in 2025. See the InfoSum/WPP acquisition as an example. Case in point: Yesterday,…
The Best Tweets About the Google AdTech Antitrust Ruling
Tough day for Google. In a case that could redefine how digital ad platforms operate (which we’ve been covering),…
Western Union Taps Magnite to Power Its Commerce Media Network
Western Union continues to ramp up its commerce media business. After officially launching in November and recently partnering…