WPP’s Kantar Sells Media Measurement Division to HIG for $1 Billion
Another day, another acquisition. Kantar, WPP’s market research firm, announced over the weekend that it’s selling Kantar Media,…
With Ban Looming, Perplexity Proposes Merger with TikTok
Well, this is a surprise. CNBC is reporting that Perplexity, the fast-growing AI search startup valued at $9…
Rokt and mParticle Merge in $300M Acquisition
Remember the T-Mobile and Vistar Media deal? That feels like it happened a year ago. 👴 Rokt, a…
The Trade Desk Snaps Up Sincera in Rare Acquisition
We’re half a month into the New Year and adtech M&A is already heating up. The Trade Desk…
The Best Tweets About T-Mobile’s $600M Vistar Media Deal
T-Mobile is now an (even bigger) adtech company. Today, the telco giant announced its acquisition of DOOH (digital…
Report: Will AppLovin Buy Snap?
Yesterday, Business Insider published a story on AppLovin, the mobile adtech giant, complete with some juicy M&A speculation:…
Mediaocean Scoops Up Innovid
The TV adtech category can be rough but but those in it have a lot of value. Today,…
Emodo Finds New Home at OneMagnify
Emodo is getting a new lease on life as part of OneMagnify. Yesterday, OneMagnify, a technology-focused digital marketing…