OpenAI Begins Testing Ads Inside ChatGPT
OpenAI is officially starting to test ads within ChatGPT, according to a person familiar with the matter who…
TikTok Expands Access to AI Chatbot Tako — Are Ads Next?
It’s Tako time. In 2023, TikTok launched Tako, a gen AI chatbot in beta, positioning it as a…
X Courts Advertisers for Grok Amid Regulator Scrutiny
Amid ongoing turmoil, X is looking for advertisers for Grok. Over the weekend, as Adweek reported on the…
OpenAI Seeks $60 CPM for Ads in ChatGPT
According to a new report from The Information, OpenAI is seeking $60 per 1,000 views ($60 CPM) for…
Advertiser Trust in AI Lags, Comcast Data Shows
Only 30% of advertisers say they trust AI for advertising tasks, according to a new Comcast Advertising report
OpenAI to Test Ads in ChatGPT
OpenAI is officially an adtech company. OpenAI says it will begin testing ads in ChatGPT in the coming…
IAB Launches AI Ad Transparency Framework
The IAB has announced the group’s first AI Transparency and Disclosure Framework. The goal: to create consumer clarity…
Google Brings Deal-Based Ads to AI Search With Direct Offers
Google’s AI just learned how to haggle. Timed to NRF, the company has rolled out a new AI…
Yahoo DSP Debuts Agentic AI at CES
Earlier this week, Yahoo DSP made waves at CES by officially bringing AI agents into its DSP. (A…
IAB Tech Lab Drops Agentic Roadmap
In an agentic world, remember: the IAB still sets the rules around here. Yesterday at CES, the IAB…
DoubleVerify Debuts AI-Powered Streaming Transparency at CES
What happens when you blend two major adtech trends — CTV transparency and agentic AI? You get DoubleVerify’s…
PubMatic, Infillion, and IAS Roll Out New AI Agents
The agents are coming. Or, more accurately, they’re already here. Following a wave of recent agentic announcements from…