OpenAI Introduces Ads Manager, Explores Conversion Ads
Is OpenAI officially an adtech company? We think so. Ads are one thing, but a new Digiday report…
Adthena Analyzes 40,000 ChatGPT Ads
We’re starting to get better look at what advertising inside ChatGPT actually looks like. Adthena, which has been…
OpenAI Says ChatGPT Ads Have Hit $100M ARR
OpenAI’s ad business is working. In fact, it’s moving quickly. At the end of last week, OpenAI told…
Yahoo DSP: The Future is “Never Logging Into the UI”
Yahoo DSP wants you to not log into its UI. But in a good way. In a Q&A…
ChatGPT Ads Top Meta for Lead Quality?
Yes, you read that right. Neil Patel, marketing influencer and founder of NP Digital, shared early data on…
FreeWheel Launches AI Agent Infrastructure for CTV
FreeWheel is going agentic. Today, the company built on its CES announcement by launching what it describes as…
Perplexity Eyes Ad Workflows With New AI Agent
Perplexity might be bowing out of an ad-supported model, but it still wants a role in advertising another…
Peter Thiel–Backed AI Ad Startup May Have Shut Down
Peter Thiel–backed Icon, which billed itself as the first AI ad maker — and whose CEO famously (allegedly)…
Report: OpenAI and The Trade Desk Discuss Ad Partnership?
Some good news for The Trade Desk. The company is reportedly in talks with OpenAI about a potential…
OpenAI Taps Criteo as First AdTech Partner for ChatGPT Ads
Well, that was fast. In a nice coup for Criteo, OpenAI has selected the company as its first…
TTD Mentions AI 40 Times on Q4 Earnings Call
The Trade Desk is saying “AI” a lot more these days. On TTD’s Q4 2025 earnings call (see…
Live Ads Appear in ChatGPT for the First Time
It’s no longer theoretical. Search intelligence platform Adthena has identified what appear to be live ads inside ChatGPT…