AI Agents Could Gut Google Search Volume, Says Perplexity CEO
AI agents are all the rage. But what happens to advertising if they start doing our Google searches…
Cloudflare: Open Web Sees More Crawling, Less Traffic
On last week’s Q1 earnings call, Cloudflare — the web infrastructure and security company — talked somewhat scarily…
OpenAI’s Sam Altman Shrugs at Ad Revenue, Calls It “Some Number of Dimes”
Damn, Sam. (We are Dr. Seuss, but not racist.) Sam Altman, in an interview with Stratechery released today,…
Perplexity Still Pushing Venom Ads Months After It Left Theaters
OK, not to pick on a new adtech platform, but this is weird. Based on a tip we…
X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…
Icon Claims to Launch the First AI Ad Maker
Yesterday, AI startup Icon introduced what it’s calling “The First AI Admaker.” Here’s how it works, according to…
WTF Does DeepSeek Mean for AdTech?
Everyone is talking about DeepSeek. So, what does it mean for AdTech? Well, we don’t know. Honestly, no…
Perplexity CEO Envisions Ads Targeting AI Agents, Not Consumers
Brands are constantly vying for consumer attention. But, as generative AI platforms increasingly influence decision-making, could brands shift…
DoubleVerify Targets Low-Quality AI Sites With New Detection Tech
As we see a spike in low-quality AI-generated content across the internet, media measurement and verification companies have…
Is OpenAI Set to Become an AdTech Company?
ChatGPT’s parent, OpenAI, may soon become an adtech company. (Finally! Join us—the water’s warm over here!) The Financial…