Perplexity CEO Envisions Ads Targeting AI Agents, Not Consumers
Brands are constantly vying for consumer attention. But, as generative AI platforms increasingly influence decision-making, could brands shift…
DoubleVerify Targets Low-Quality AI Sites With New Detection Tech
As we see a spike in low-quality AI-generated content across the internet, media measurement and verification companies have…
Is OpenAI Set to Become an AdTech Company?
ChatGPT’s parent, OpenAI, may soon become an adtech company. (Finally! Join us—the water’s warm over here!) The Financial…
Adlook and FreeWheel Announce Deep Learning-Powered Partnership
Adlook has teamed up with Comcast’s SSP, FreeWheel, to apply deep learning technology to premium CTV and online…
X Unveils New AI-Powered Ads Tools, Targets SMBs
As other social media platforms like Pinterest and Meta make moves in AI-powered ad optimization, X is also…
Zeta Global Expands AI Marketing Power with $250M Acquisition of LiveIntent
Zeta Global has bought the email adtech and martech platform LiveIntent. According to a press release that dropped…
TikTok Enters AI Ad Performance Race with Smart+ Launch
After announcing new search features last week, TikTok introduced more advertising tools today, timed to Advertising Week. Most…
We Asked ChatGPT to Analyze The New York Times’ Ads.txt File—Here’s What We Found
This week, New York is hosting Advertising Week, and unsurprisingly, one of the main topics of discussion is…
Microsoft Continues Push to Make Copilot Your AI Ad Advisor
There seems to be a lot of AI news this week — could a big weeklong event dedicated…
Pinterest Joins Meta and Google, Unveils AI-Powered Performance+ Suite
Today, Pinterest announced the launch of Pinterest Performance+, a suite of AI and automation tools designed to enhance…