IAB Tech Lab Launches Agentic RTB Framework
It’s all agents, all the time, baby. Yesterday, the IAB Tech Lab followed up last week’s launch of…
Amazon and Google Roll Out AI Agents for Ads
It’s been a busy week for the robots. At Amazon’s unBoxed 2025 event, the company unveiled a major…
DoubleVerify Rolls Out New Offering to Measure AI Agents and Avoid AI Slop
It’s an agentic world — and advertisers are racing to keep up. That’s the thinking behind AI Agent…
Survey: Sora Sparks Major Fears — And a New Ad Challenge
Sora, OpenAI’s new AI video creation platform and (kind of a) social media network, has people concerned, according…
Guy Who Doesn’t Like Ads Launches Browser
The company that still hasn’t shown a single ad yet — but will let ChatGPT talk dirty to…
AdTech Industry Rolls Out AdCP
It’s agentic. Dun dun dun dun dun dun dun dun dun, dun dun dun dun dun… Today, a…
OpenAI Will Allow Porn Before Ads, Says CEO
You read that right. Earlier today, OpenAI CEO Sam Altman posted on X that after making “ChatGPT pretty…
MediaLink Study: Advertisers Turn to Apps as AI Eats the Web
The web’s existential crisis continues. A new study from MediaLink, commissioned by LoopMe, suggests advertisers are bracing for…
Sam Altman: OpenAI Could Build “Some Cool Ad Product”
So…what you’re saying is there’s a chance for ads in ChatGPT? That’s the takeaway from a new Stratechery…
Report: App Scams Triple on iOS, Surge 6x on Android
In advertising, AI is both a gift and a curse. While it can streamline some of the industry’s…
Cloudflare Launches Tool to Help Sites Control AI Scraping
Cloudflare, which has quickly established itself as a key player in the AI scraping wars, acting as a…
PubMatic Pushes AI Across Its Platform
PubMatic is taking a break from beating up Google to remind everyone it has some cool AI. Yesterday,…