MediaLink Study: Advertisers Turn to Apps as AI Eats the Web
The web’s existential crisis continues. A new study from MediaLink, commissioned by LoopMe, suggests advertisers are bracing for…
Sam Altman: OpenAI Could Build “Some Cool Ad Product”
So…what you’re saying is there’s a chance for ads in ChatGPT? That’s the takeaway from a new Stratechery…
Report: App Scams Triple on iOS, Surge 6x on Android
In advertising, AI is both a gift and a curse. While it can streamline some of the industry’s…
Cloudflare Launches Tool to Help Sites Control AI Scraping
Cloudflare, which has quickly established itself as a key player in the AI scraping wars, acting as a…
PubMatic Pushes AI Across Its Platform
PubMatic is taking a break from beating up Google to remind everyone it has some cool AI. Yesterday,…
Marketers Waste Millions Each Year on Manual Ad Optimization
The marketing industry has a knob-and-dial-turning problem. That’s according to a new study from media quality and performance…
DoubleVerify Warns Advertisers About AI Recipe Sites
Recipe sites can often feel like MFA. They’re slideshow-heavy and jam-packed with ads. Now, according to new research,…
Dailymotion Launches ChatGPT-Like Video Ad Unit
Stick ChatGPT into an ad—now ship it! Last week, video platform Dailymotion, through its advertising division Dailymotion Advertising,…
Vogue’s AI Ads ‘Look Like Shit,’ Say Readers
Brands are quietly running AI ads in Vogue. No, not Vogue.com—we’re talking about the actual, physical magazine. Over…
Everyone is Using AI for Video Ads, Says IAB
Gen AI cometh—whether you like it or not. Unfortunately, the “or not” part is complicated. More on that…
Do Brands Care About Grok’s Meltdown?
X’s AI chatbot, Grok, went off the rails Tuesday, generating a series of disturbing posts that included references…
Cloudflare’s New Tool Helps Publishers Charge AI Crawlers
Cloudflare has just launched Pay Per Crawl, a new feature that lets publishers and content creators charge AI…