Zeta Global Expands AI Marketing Power with $250M Acquisition of LiveIntent
Zeta Global has bought the email adtech and martech platform LiveIntent. According to a press release that dropped…
TikTok Enters AI Ad Performance Race with Smart+ Launch
After announcing new search features last week, TikTok introduced more advertising tools today, timed to Advertising Week. Most…
We Asked ChatGPT to Analyze The New York Times’ Ads.txt File—Here’s What We Found
This week, New York is hosting Advertising Week, and unsurprisingly, one of the main topics of discussion is…
Microsoft Continues Push to Make Copilot Your AI Ad Advisor
There seems to be a lot of AI news this week — could a big weeklong event dedicated…
Pinterest Joins Meta and Google, Unveils AI-Powered Performance+ Suite
Today, Pinterest announced the launch of Pinterest Performance+, a suite of AI and automation tools designed to enhance…
Amazon Rolls Out New AI Video and Image Tools for Advertisers
Amazon Ads is expanding its AI offerings for advertisers with two new tools. The first is Video generator…
Google Updates AI Ad Tools with Transparency and Control in Mind
This blog is officially GoogleTechRadar. (We’ve been covering Google quite a bit lately.) Last week, in conjunction with…
AI Search Engine Perplexity to Launch Sponsored Question Ads
AI search engine Perplexity continues to be a thorn in Google’s side. According to a report by the…
Viant Launches ChatGPT-Like AI Tool
Viant, the publicly-traded DSP, continues its AI push with today’s launch of ViantAI, announced via press release and…
Mediavine Turns Off Monetization for MFA Kingpin
A few days ago on Reddit, user “vujo91-1” posted the following email he received from Mediavine: The letter…