Benchmark: DSPs That Don’t Embrace AI Agents Will Go Extinct
Last week, Benchmark Company, the investment banking firm, released a new research report, with a strong focus on…
Brand Safety Institute: Is AI Creative a ‘Reputational Risk’?
It’s a good question—one posed by The Brand Safety Institute’s COO AJ Brown (formerly led brand safety efforts…
REPORT: AI Agents Might Just Threaten You
At Cannes Lions, talk of AI agents and agentic AI being the future of advertising was everywhere. AI…
DV CEO: We’re Talking to Ad-Supported AI Platforms
DoubleVerify is eyeing ad-supported AI experiences—think chatbots and search—as a growth opportunity. Speaking at the company’s Innovation Day…
Taboola Debuts Gen AI Search for Publishers
Don’t call it a chumbox, damnit. It’s an ad unit that captures data on in-market consumers—or at least…
Gigi Debuts Agentic AI for Amazon DSP Campaigns
A year ago, Gigi launched to help advertisers buy Amazon streaming ads. Now, the startup appears to be…
Will Meta’s New AI Ad Tools Wipe Out Creative AI Startups?
Did you hear that? That’s the sound of a group of gen AI adtech startups dying. According to…
AI Agents Could Gut Google Search Volume, Says Perplexity CEO
AI agents are all the rage. But what happens to advertising if they start doing our Google searches…
Cloudflare: Open Web Sees More Crawling, Less Traffic
On last week’s Q1 earnings call, Cloudflare — the web infrastructure and security company — talked somewhat scarily…
OpenAI’s Sam Altman Shrugs at Ad Revenue, Calls It “Some Number of Dimes”
Damn, Sam. (We are Dr. Seuss, but not racist.) Sam Altman, in an interview with Stratechery released today,…
Perplexity Still Pushing Venom Ads Months After It Left Theaters
OK, not to pick on a new adtech platform, but this is weird. Based on a tip we…
X’s Latest AI Ad Tools Help SMBs Create & Analyze Ads Faster
Love it or hate it, X is on a roll. With a strong start to the year—marked by…