OpenAI to Test Ads in ChatGPT
OpenAI is officially an adtech company. OpenAI says it will begin testing ads in ChatGPT in the coming…
IAB Launches AI Ad Transparency Framework
The IAB has announced the group’s first AI Transparency and Disclosure Framework. The goal: to create consumer clarity…
Google Brings Deal-Based Ads to AI Search With Direct Offers
Google’s AI just learned how to haggle. Timed to NRF, the company has rolled out a new AI…
Yahoo DSP Debuts Agentic AI at CES
Earlier this week, Yahoo DSP made waves at CES by officially bringing AI agents into its DSP. (A…
IAB Tech Lab Drops Agentic Roadmap
In an agentic world, remember: the IAB still sets the rules around here. Yesterday at CES, the IAB…
DoubleVerify Debuts AI-Powered Streaming Transparency at CES
What happens when you blend two major adtech trends — CTV transparency and agentic AI? You get DoubleVerify’s…
PubMatic, Infillion, and IAS Roll Out New AI Agents
The agents are coming. Or, more accurately, they’re already here. Following a wave of recent agentic announcements from…
Google Pushes Back on Gemini Ads Story — For Now
Google is denying a report by Adweek that ads are coming to the Gemini app/interface in 2026. (For…
AI Bots Are Clicking Ads 10X More Than Humans
The bots have arrived. And they like to click things. According to new research from DoubleVerify, which they…
Android Code Hints ChatGPT Ads May Be Close
ChatGPT is starting to look a lot like Netflix — everyone swears “no ads” until the business model…
Is ChatGPT Quietly Building an Ads Business?
Hey, maybe ChatGPT is actually going to have an ads business after all (to Sam Altman’s chagrin!). Today,…
IAB Tech Lab Launches Agentic RTB Framework
It’s all agents, all the time, baby. Yesterday, the IAB Tech Lab followed up last week’s launch of…