LiveRamp Adds REMAX to its Growing Media Network Roster
REMAX is moving in with LiveRamp. Or is the other way around? 🤔 As data clean rooms continue…
Even Chuck E. Cheese Has a Media Network Now
Have retail and commerce media networks jumped the shark? That was an easy conclusion to draw after last…
PayPal Expands Commerce Media Push to Include Offsite Ads
It’s a commerce media world—and we’re all just living in it. Today, PayPal announced that data from its…
Western Union Taps Magnite to Power Its Commerce Media Network
Western Union continues to ramp up its commerce media business. After officially launching in November and recently partnering…
Western Union Taps Vistar to Power Its DOOH Ad Ambitions
Nice win for T-Mobile-owned Vistar Media. Today, the company announced that Western Union has tapped Vistar to help…
Commerce Media is Already Dominating 2025
Retail media—or is it commerce media?—continues to dominate the news cycle as we enter 2025. Consider the past…
Western Union Joins the Media Network Boom with Global, Multicultural Focus
Western Union wants a piece of the media network pie. Yesterday, the money transfer services company launched the…
Criteo’s Q3 Shows Retail Media Growth but Dip in Revenue
Criteo’s Q3 earnings report showed mixed results this week. While revenue dipped 2% to $459 million from $469…
Spend on Travel Media Networks Set to Top $2 Billion This Year
Retail media networks. Commerce media networks. Hey, but don’t forget about travel media networks. EMARKETER has released new…
The Home Depot Talks Data and In-Store Growth for Its Media Network at Advertising Week
At Advertising Week, Melanie Babcock, The Home Depot’s VP of Orange Apron Media and Monetization, made me laugh.…