Google Drops Barrage of DV360 Updates at NewFronts
Seriously, though. It’s a lot. Google Marketing Platform’s Marta Martinez, Managing Director, Americas, dropped a blog today unveiling…
Does Allstate Have a DSP?
Does Allstate have a DSP? Maybe? Great catch by The Last Party Cookie, who spotted this Allstate job…
Here’s What Reddit Thinks About StackAdapt
Yesterday, DSP StackAdapt raised a massive $235 million, pushing its total funding past the $500 million mark. Following…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Nexxen’s New Deal Marketplace Simplifies Premium CTV Buying
Nexxen yesterday announced Deal Marketplace, a new feature within its DSP that centralizes access to premium CTV inventory…
Amazon Revamps DSP with New UI and AI Features
This week is Amazon’s big unBoxed conference, and the Amazon Ads group is announcing several big updates to…
StackAdapt and Adsquare Team Up to Crack the Code on Measuring Ad-to-Store Visits
Connecting ads to foot traffic has always been an elusive goal for marketers. However, DSP StackAdapt and location…
SSP Alerts Partners MediaMath Bidding Set to Resume
DSP MediaMath will soon be bidding on inventory again, according to reports — and by reports we mean…