Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
Viant’s ID Gets A TransUnion-Powered Upgrade
Viant’s alternative ID is getting an upgrade. Last week, the DSP announced a partnership with data company TransUnion…
IAB Tech Lab Debuts Guide for ID-Less Advertising
The IAB Tech Lab has published a new framework for advertisers navigating the end of online identifiers, like…
Elon Musk Calls for Removal of Cookie Consent Banners
Elon Musk, the entrepreneur turned-government official, who will soon lead the newly formed Department of Government Efficiency (DOGE,…
Yahoo’s Identity Suite Now Available to SSPs
Yahoo continues to expand its identity toolkit. Today, Yahoo announced that its Identity Solutions suite—which includes Yahoo ConnectID,…
Yahoo’s Cookieless ID Now Compatible with Snowflake
Yahoo DSP and Snowflake have announced an integration to make Yahoo ConnectID, Yahoo’s cookieless alternative identifier, compatible with…
Experian Tackles Ad Addressability with Combined Data Product
Experian has announced the launch of Digital Graph and Marketing Attributes to support ad addressability across channels. The…
The Trade Desk’s Unified ID 2.0 Begins Beta
According to a report from AdExchanger, Unified ID 2.0 is set to enter its beta testing period. According…
IAB Tech Lab Wants Feedback on New Addressability Standards
With the cookie-less web approaching, at this year’s virtual IAB Annual Leadership Meeting, the IAB Tech Lab, the…
Google is Calling FLoCs ‘Web Crowds’ in Latest Chrome Update
Surprise — FLoC (Federated Learning of Cohorts) isn’t a consumer-friendly term. FLoC is Google’s new cohort-based targeting mechanism…