Read More 2 minute read IIdentity The Trade Desk Responds to Google’s Decision on Cross-Site TargetingbyStaff03/04/20211.8K views With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Read More 3 minute read IIdentity Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoCbyStaff03/03/2021808 views With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
Read More 2 minute read IIdentity New Lotame Study Finds Marketers & Publishers at Odds Over Contextual TargetingbyStaff02/18/20211.8K views Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…
Read More 2 minute read IIdentity Media.net & LiveRamp Partner to Merge Context & IdentitybyStaff02/10/20212.0K views Contextual advertising company Media.net and data connectivity business LiveRamp are joining forces to bring audience and context-based targeting…
Read More 3 minute read IIdentity Lotame COO on Apple Versus Facebook: Mark Zuckerberg “Has the High Ground”byStaff02/09/20212.0K views Mike Woosley, Chief Operating Officer at data solutions provider Lotame, has been busy lately. In October, Lotame launched its…
Read More 2 minute read IIdentity Unified ID Gets First CTV Player with fuboTVbyStaff02/04/20211.7K views Sports-focused TV streamer fuboTV today announced its support of Unified ID 2.0, the open-source identity solution from The…
Read More 2 minute read IIdentity Facebook to Preempt Apple’s IDFA Tracking Notification with Its OwnbyStaff02/01/2021670 views According to a new CNBC report, Facebook will preempt Apple’s new ATT (AppTrackingTransparency) notification on iOS 14 with…
Read More 2 minute read IIdentity Apple’s Vague IDFA Timeline Hurts DevelopersbyStaff01/28/20211.9K views IDFA changes are coming — and we finally know when. Sort of. In conjunction with Data Privacy Day,…
Read More 2 minute read IIdentity Google Issues ATT & iOS 14 GuidancebyStaff01/27/20211.7K views Apple’s upcoming App Tracking Transparency (ATT) policy requires developers to ask for permission when they use certain information…
Read More 2 minute read IIdentity Google: FLoC is an ‘Effective Replacement’ for Cookie TargetingbyStaff01/25/2021541 views With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…