Google is Calling FLoCs ‘Web Crowds’ in Latest Chrome Update
Surprise — FLoC (Federated Learning of Cohorts) isn’t a consumer-friendly term. FLoC is Google’s new cohort-based targeting mechanism…
The Trade Desk Responds to Google’s Decision on Cross-Site Targeting
With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoC
With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
New Lotame Study Finds Marketers & Publishers at Odds Over Contextual Targeting
Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…
Media.net & LiveRamp Partner to Merge Context & Identity
Contextual advertising company Media.net and data connectivity business LiveRamp are joining forces to bring audience and context-based targeting…
Lotame COO on Apple Versus Facebook: Mark Zuckerberg “Has the High Ground”
Mike Woosley, Chief Operating Officer at data solutions provider Lotame, has been busy lately. In October, Lotame launched its…
Unified ID Gets First CTV Player with fuboTV
Sports-focused TV streamer fuboTV today announced its support of Unified ID 2.0, the open-source identity solution from The…
Facebook to Preempt Apple’s IDFA Tracking Notification with Its Own
According to a new CNBC report, Facebook will preempt Apple’s new ATT (AppTrackingTransparency) notification on iOS 14 with…
Apple’s Vague IDFA Timeline Hurts Developers
IDFA changes are coming — and we finally know when. Sort of. In conjunction with Data Privacy Day,…
Google Issues ATT & iOS 14 Guidance
Apple’s upcoming App Tracking Transparency (ATT) policy requires developers to ask for permission when they use certain information…
Google: FLoC is an ‘Effective Replacement’ for Cookie Targeting
With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…
The Trade Desk Courts PRAM for Unified ID 2.0
The Trade Desk is courting additional third-party support for its identity solution, submitting Unified ID 2.0 to PRAM,…