Read More 2 minute read IIdentity Apple’s Vague IDFA Timeline Hurts DevelopersbyStaff01/28/20211.6K views IDFA changes are coming — and we finally know when. Sort of. In conjunction with Data Privacy Day,…
Read More 2 minute read IIdentity Google Issues ATT & iOS 14 GuidancebyStaff01/27/20211.4K views Apple’s upcoming App Tracking Transparency (ATT) policy requires developers to ask for permission when they use certain information…
Read More 2 minute read IIdentity Google: FLoC is an ‘Effective Replacement’ for Cookie TargetingbyStaff01/25/2021357 views With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…
Read More 2 minute read IIdentity The Trade Desk Courts PRAM for Unified ID 2.0byStaff01/22/20211.5K views The Trade Desk is courting additional third-party support for its identity solution, submitting Unified ID 2.0 to PRAM,…
Read More 2 minute read IIdentity SpotX Unveils Support for The Trade Desk’s Unified ID 2.0byStaff01/18/20211.5K views For ad tech vendors, identity interoperability is the new normal. Last week, Lotame’s identity solution gained notable industry…
Read More 3 minute read IIdentity Lotame ID Lands Key Support from Magnite, Advance Local & MorebyStaff01/15/20211.9K views In October, data solutions company Lotame launched its own identity offering called Panorama ID. At launch, Lotame said…
Read More 2 minute read IIdentity Verizon Media Enters ID Arena with ConnectIDbyStaff12/01/20201.9K views Third-party cookies are being phased out by regulators and browsers. As a result, lately we have seen a…
Read More 2 minute read IIdentity Lotame Gets Into the Identity Game with Panorama IDbyStaff10/29/2020482 views Data solutions company Lotame has launched its own identity offering called Panorama ID. The company says the new…